VIDEO RULES. How to think about how to shoot. [NOOK Book]

Overview

As the Video Age returns us to our tribal roots as storytellers, artists and performers, it's time to re-think what we have to say and learn to say it with a camera.

Veteran cameraman and producer Dave Lent distills 40 years of accumulated know-how--shooting news, documentaries, sports, business and entertainment--into a set of fun-to-read, easy-to-grasp principles. While Dave never met a camera he didn't ...
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VIDEO RULES. How to think about how to shoot.

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Overview

As the Video Age returns us to our tribal roots as storytellers, artists and performers, it's time to re-think what we have to say and learn to say it with a camera.

Veteran cameraman and producer Dave Lent distills 40 years of accumulated know-how--shooting news, documentaries, sports, business and entertainment--into a set of fun-to-read, easy-to-grasp principles. While Dave never met a camera he didn't like, he learned early and often that the power of video--to inform, entertain, and inspire--flows not from the
camera, but from the craft—the fine-tuning of a viewer's perceptions.

Whether you're an aspiring filmmaker, seasoned professional or the home/office
paparazzi, VIDEO RULES will dramatically shorten your learning curve, showing you how to...

COMPOSE IRRESISTIBLE IMAGES
HARNESS THE EMOTIONAL FORCE OF AUDIO
GET INTERVIEW SUBJECTS TO SPEAK IN COMPLETE SENTENCES
PREPARE FOR A WAR ZONE (and live to tell the story)
GROW A BULLETPROOF CAREER

"This book will make everybody want to shoot." Amy Marash, veteran news and documentary camerawoman
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Editorial Reviews

PDNedu, The Magazine for Emerging Photographers and Photo Educators - Giovanni LoMonaco
"In this descriptive and illustrative how-to, Lent focuses on delivering practical knowledge to anyone interested in camerawork. Lent's expert tips instruct readers on the importance of efficiency, stressing that one must break out of his or her comfort zone and work in a manner that maximizes quality while minimizing one's learning curve. Through this, Lent pushes the limits of even the most basic filmmaking enthusiast...providing readers with a vocabulary to succeed in the industry."
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Product Details

  • BN ID: 2940148429616
  • Publisher: Burgess-Lent Media
  • Publication date: 8/22/2013
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 176
  • File size: 12 MB
  • Note: This product may take a few minutes to download.

Meet the Author

My love affair with the camera - as a shooter, producer and accessory designer - spans forty years. While most of my clients are international news bureaus based in Washington, DC, I also shoot for local stations, corporations and production companies scattered around the country.

As a freelancer, I'm blessed with lots of time for personal projects, and have been able to produce a half-dozen documentaries, including LIFE WITHOUT (Inside San Quentin), HOTEL MACEDONIA (A cameraman in the kitchen of the Third World War), and THE 5 KEYS TO MASTERY (Getting what you want by being all you are). My new book, VIDEO RULES (How to think about how to shoot), is an updated, expanded sequel to my 1986 pamphlet THE LAWS OF CAMERAWORK.

In addition to my documentaries, I'm the designer of the SteadyBag, PickupStix, GelFile and LensEnd - production accessories used by video shooters, filmmakers and photographers worldwide.

Based in Washington, DC and Oakland, CA, I continue to work as a news cameraman, and recently began shooting a new documentary. At this time, I will only say that the film will take audiences to a place they've never been before.
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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted September 28, 2013

    Whether you are professional or novice in the world of video, th

    Whether you are professional or novice in the world of video, there is a great book now available that can give you the edge to make successful videos.   No matter what level experience you have with creating video, you can learn a good deal more from David Lent, the author of “Video Rules”.  

    “Video Rules” by D.L. Lent encapsulates nearly all the professional” trade secrets” of making perfect videos, as well as providing innumerable helpful ideas to make the entire shooting process an easy success.

    I worked with David for about a year in San Francisco, 40 years ago.  At that time he was just starting out and was a natural at story telling with a camera.

    There are myriads of many little hard learned items which take years of making mistakes and clumsily fumbling, before finally figuring them out.  David takes the pain out of learning and presents these ideas in a way that is easily grasped.  

    Gathered from his years of experiences, his story telling style paints clear pictures in your mind in how to solve everyday problems encountered when making a video.

    Video Rules is a video shooters version of Helpful Hints by Eloise, but on steroids.

    Video Rules, by D.L. Lent is a timeless guide on how to shoot video right, the first time, and in one take.

    No matter how proficient you are with a video camera, you will become a better shooter after reading D.L. Lents “Video Rules”.

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  • Anonymous

    Posted September 23, 2013

    This new tome fills a real niche in the market. As Dave says the

    This new tome fills a real niche in the market. As Dave says there are really so many ways to shoot video or take photos these days, and wouldn't it be great if everyone had a little professional guidance up front.
    I like the fact that this book doesn't linger on "boring techno stuff" and gets to the point. It's written for the masses, although even pros will find some great guidance and advice from time to time.
    Dave is also writing about what he knows. He's been around the globe with his cameras and talks from the perspective of someone who has mastered all aspects of his craft, although he's the first to admit that you never stop learning - especially with so many technical advances. Buy this book - you won't regret it.

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