Videogame Marketing and PR: Vol. 1: Playing to Win

Videogame Marketing and PR: Vol. 1: Playing to Win

by Scott Steinberg
     
 

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The definitive guide to mastering the essentials behind making, marketing and promoting product to the world�s fastest-growing, most exciting entertainment business�the $13.5 billion computer and videogame industry�is finally here.
Everything you need to play with the pros is right at your fingertips.

  • LEARN TO:
  • TOP THE CHARTS
  • MAKE

…  See more details below

Overview

The definitive guide to mastering the essentials behind making, marketing and promoting product to the world�s fastest-growing, most exciting entertainment business�the $13.5 billion computer and videogame industry�is finally here.
Everything you need to play with the pros is right at your fingertips.

  • LEARN TO:
  • TOP THE CHARTS
  • MAKE HEADLINES
  • IMPROVE REVIEW SCORES
  • INSPIRE MILLIONS OF FANS
  • ENHANCE JOB PERFORMANCE

INCLUDES:

  • IN-DEPTH HOW-TO�S
  • EXPERT ADVICE
  • HANDS-ON FEEDBACK
  • PROVEN TIPS
  • CEO-LEVEL INSIGHT

Product Details

ISBN-13:
9780595433711
Publisher:
iUniverse, Incorporated
Publication date:
06/11/2007
Pages:
220
Product dimensions:
5.98(w) x 9.02(h) x 0.50(d)

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