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Videogame Marketing and PR: Vol. 1: Playing to Win
     

Videogame Marketing and PR: Vol. 1: Playing to Win

by Scott Steinberg
 

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The definitive guide to mastering the essentials behind making, marketing and promoting product to the world's fastest-growing, most exciting entertainment business-the $13.5 billion computer and videogame industry-is finally here.

Everything you need to play with the pros is right at your fingertips.

    LEARN TO:
  • TOP THE CHARTS
  • MAKE

Overview

The definitive guide to mastering the essentials behind making, marketing and promoting product to the world's fastest-growing, most exciting entertainment business-the $13.5 billion computer and videogame industry-is finally here.

Everything you need to play with the pros is right at your fingertips.

    LEARN TO:
  • TOP THE CHARTS
  • MAKE HEADLINES
  • IMPROVE REVIEW SCORES
  • INSPIRE MILLIONS OF FANS
  • ENHANCE JOB PERFORMANCE

    INCLUDES:
  • IN-DEPTH HOW-TO'S
  • EXPERT ADVICE
  • HANDS-ON FEEDBACK
  • PROVEN TIPS
  • CEO-LEVEL INSIGHT

Product Details

ISBN-13:
9780595686766
Publisher:
iUniverse, Incorporated
Publication date:
06/11/2007
Pages:
220
Product dimensions:
5.98(w) x 9.02(h) x 0.63(d)

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