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Vietnam Today: A Guide to a Nation at a Crossroads
     

Vietnam Today: A Guide to a Nation at a Crossroads

by Mark A. Ashwill, Thai Ngoc Diep
 

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The country of Vietnam stands at a crossroads. Located in the geographical center of Southeast Asia, it is a complex mixture of ancient and modern culture as a Soviet-style legacy contrasts with an emerging Western-style market economy. Vietnam, faced with pressing political, social and economic challenges, is a country full of hope and potential.

In Vietnam

Overview

The country of Vietnam stands at a crossroads. Located in the geographical center of Southeast Asia, it is a complex mixture of ancient and modern culture as a Soviet-style legacy contrasts with an emerging Western-style market economy. Vietnam, faced with pressing political, social and economic challenges, is a country full of hope and potential.

In Vietnam Today: A Guide to a Nation at a Crossroads, Dr. Mark Ashwill and Thai Ngoc Diep paint a broad picture of Vietnam, past and present, and explore today's defining issues. Readers come to understand how a two-thousand-year history of foreign invasion, occupation and war has influenced the Vietnamese character. The Chinese, French and Americans have all left their imprint, and the struggle against opposition has infused the Vietnamese with a fierce spirit of nationalism and caution in their dealings with foreigners. Building relationships and trust as a prelude to doing business are critical to the Vietnamese, whether at home or abroad.

Vietnam Today reveals the most prominent characteristics of the Vietnamese: their energy and drive, the dominance of group over individual and the paramount importance of maintaining harmony. Ashwill and Diep shed light on many sources of misunderstanding between Vietnamese and Western professionals, but ultimately show that, for those who are prepared to learn and appreciate its culture and history, Vietnam is becoming a land of promise and opportunity.

Product Details

ISBN-13:
9781931930093
Publisher:
Quercus
Publication date:
11/04/2004
Edition description:
New Edition
Pages:
228
Product dimensions:
6.12(w) x 9.11(h) x 0.52(d)

Meet the Author

Mark A. Ashwill is director of the World Languages Program, Fullbright adviser, and adjunct professor at SUNY Buffalo. He is also founder and executive director of the U.S.-Indochina Educational Foundation, Inc. (USIEF). In 2003 Dr. Ashwill became the first U.S. citizen to be awarded a Fullbright Senior Specialists Grant to Vietnam. Thai Ngoc Diep aissted in researching Vietnman Today. She received her undergraduate degree in Vietnam and a master;s degree from SUNY Buffalo. She has worked for the U.S.-Vietnam Trade Council and Ericsson in Vietnam.

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