Vietnam Tourism

Overview

Explore the travel/tourism possibilities of this exotic yet tourist-friendly country

Vietnam Tourism presents a unique ethnographic-semiotic analysis of some of the most important touristic icons in Vietnamese culture. In addition, it offers a firsthand analysis of many aspects of daily life in Vietnam and a semiotic analysis of Vietnam’s dominant cultural symbols. A twelve-page photo section brings vibrant images of this unique country to ...

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Overview

Explore the travel/tourism possibilities of this exotic yet tourist-friendly country

Vietnam Tourism presents a unique ethnographic-semiotic analysis of some of the most important touristic icons in Vietnamese culture. In addition, it offers a firsthand analysis of many aspects of daily life in Vietnam and a semiotic analysis of Vietnam’s dominant cultural symbols. A twelve-page photo section brings vibrant images of this unique country to life.

Vietnam Tourism also presents an essential overview of what Vietnam has to offer tourists, looking at the exciting possibilities—and the potential pitfalls—of visiting this extraordinary country. Although Vietnam is a Third World country, it has excellent tourism companies and many wonderful sites—from Halong Bay and Hue to extraordinary temples and beautiful beaches. The book paints a vivid portrait of this country’s hidden gems and popular tourist destinations, exploring the problems and possibilities Vietnam faces in developing its tourism industry.

In Vietnam Tourism, you’ll find information that is essential for anyone who needs to be “in the know” about this increasingly popular tourist destination. This reader-friendly book will leave you better informed about:

  • the rapid construction of hotels in important tourist sites: there are now hotels of all kinds—from super luxurious ones to middle-range, three-star hotels, down to very primitive hotels—in most or the country’s important tourist venues
  • daily life in Vietnam’s teeming cities, in its religious enclaves, and in its unique rural areas
  • the meaning and relevance (semiotics) of commonplace objects in Vietnam, including Pho (a traditional soup that is often eaten for breakfast and is found everywhere in the country), conical straw hats, spring rolls, pith helmets, dong (Vietnamese currency), water puppetry, etc.
  • important sites that tourists often visit, including the Ho Chi Minh museum, Ha Noi, the Cu Chi Tunnels, the unforgettable Cao Dai Cathedral at Tay Ninh, the Mekong Delta, and Ho Chi Minh City (Saigon)
  • images of Vietnam created by travel writers—what the tourist guidebooks have to say, and how they relate to the reality of the author’s personal experience in Vietnam

After reading Vietnam Tourism, you (and your students) will have a wealth of knowledge to draw upon. This is an ideal book to read before visiting Vietnam yourself—or recommending/planning a trip for others. The fresh insights it presents will help make any trip to the region more rewarding for the traveler.

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What People Are Saying

Professor Brian King PhD
Professor Brian King, PhD, Head, School of Hospitality, Tourism & Marketing, Victoria University, Australia
FRESH AND INNOVATIVE. . . . Drawing upon Professor Berger's background and experience in cultural studies, this book offers AN IMAGINATIVE AND PERSONAL PORTRAYAL OF VIETNAM AS A TOURISM DESTINATION. . . . A very welcome addition to the field of destination studies.
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Product Details

  • ISBN-13: 9780789025715
  • Publisher: Taylor & Francis
  • Publication date: 6/28/2005
  • Pages: 158
  • Product dimensions: 6.00 (w) x 8.30 (h) x 0.40 (d)

Table of Contents

Preface
Foreword (Ross K. Dowling)
Acknowledgments
Introduction
A Note on Ethnography
The Design of the Book
Why People Become Tourists: Uses and Gratifications
PART ONE: VIETNAM AS A TOURIST DESTINATION: AN ANALYTIC PERSPECTIVE
Chapter 1. The Pros and Cons of Vietnam Tourism
Statistics on Tourism in Vietnam, Thailand and Cambodia
Visitors in Vietnam by Country in 2001
Some Problems of the Tourism Industry in Vietnam
Positive Things About Vietnam as a Tourist Destination
Chapter 2. The Consumer Culture and Vietnam
Tourism and Consumer Cultures: The Grid-Group Typology
Consumer Cultures and Tourist Choices
Travel Preferences in Vietnam and Cultural Alignments
What is to Come
PART TWO: VIRTUAL VIETNAM: IMAGINING VIETNAM
Chapter 3. Vietnam: Image and Reality
Vietnam As an Imagined Place
Pico Iyer’s Picture of Saigon and Hanoi
Two Writers on the Vietnamese Passion for Food
The Vietnam War
More Horrors About a War That Won’t Fade Into the Past
Chapter 4. Touring Vietnam in Safety and Comfort
Logistics
TF Handspan Itinerary
Annie Huu, Thu Hien, and Problems with Names
Adventure Wear and Magic Glasses: I Go High-Tech
Teaching the Vietnamese About American Culture
Escaping with One’s Life While Touring Vietnam
A Rainbow the Day We Leave
On the Matter of Vietnam’s Appeal to Tourists
PART THREE: SEMIOTIC VIETNAM: INTERPRETING VIETNAM
Chapter 5. Understanding Vietnam: Culture and Geography
Scholarly Approaches to the Study of Cultures
Roland Barthes’ Method of Studying Cultures
Roland Barthes on Rawness in Japanese Food
Quoc Ngu: The Vietnamese Written Language
The Cao Dai Cathedral at Tay Ninh
Sapa and the Hill Tribes Girls
The Mekong Delta
Ha Noi
Ho Chi Minh City/Saigon
Chapter 6. Exploring Vietnam’s Culture: Food and Entertainment
Pho
Nuoc Mam (Fish Sauce)
Vietnamese Metal Coffee Pots
Spring Rolls
Coffee in Vietnam
Non La (Conical Hats)
Ao Dai: The Traditional Vietnamese Costume for Women
Ho Chi Minh’s Body
General Giap: The Snow Covered Volcano
Green Pith Helmets
Cu Chi Tunnels
CD Cafes
Dong and Dollars
Roi Nuoc (Water Puppets)
PART FOUR: REMEMBERING VIETNAM: BACK IN THE UNITED STATES
Chapter 7. Reflections on Touring Vietnam
A Jumble of Memories
The Actual Vietnam Isn’t the Virtual Vietnam
Street Cultures and House Cultures
An Age Old Question
Chapter 8. Conclusion
The Tourist as Stranger in a Strange Land
A Final Word
Bibliography
Index
Reference Notes Include
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