Viewer Discretion Advised

Viewer Discretion Advised

5.0 1
by Jeffrey Mccall
     
 

ISBN-10: 0742555194

ISBN-13: 9780742555198

Pub. Date: 04/28/2007

Publisher: Rowman & Littlefield Publishers, Inc.

Viewer Discretion Advised shows where our media have gone wrong and what we can do about it. Established media critic Jeffrey McCall illustrates the problems with much of contemporary media content, why it is this way, and how consumers can actively shape the media. McCall explains how the news agenda is formed and why it fails to effectively inform the citizenry, how…  See more details below

Overview

Viewer Discretion Advised shows where our media have gone wrong and what we can do about it. Established media critic Jeffrey McCall illustrates the problems with much of contemporary media content, why it is this way, and how consumers can actively shape the media. McCall explains how the news agenda is formed and why it fails to effectively inform the citizenry, how the First Amendment does and doesn't work, and how to manage children's media use. He further highlights the overwhelming influence of big media corporations in dictating cultural standards and the government's role in regulating the media. The final chapter is a helpful guide on how readers can actively challenge media companies. Stop complaining about media content-change it!

About the Author:
Jeffrey McCall is a media studies professor at DePauw University

Product Details

ISBN-13:
9780742555198
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
04/28/2007
Pages:
172
Product dimensions:
0.56(w) x 8.50(h) x 5.50(d)

Table of Contents


Preface and Acknowledgments     vii
Media Awareness for All     1
Getting to Know the First Amendment     11
Sex, Skin, and Swearing     29
This Is Not News     49
Television News or MTV?     69
Packaged Politics     83
Media-Saturated Kids     101
Big Media, Little Responsibility     117
How You Can Fight Back-Today     133
Bibliography     149
Index     157
About the Author     161

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Viewer Discretion Advised 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
In the tradition of consumer advocates David Horowitz and Ralph Nader is Dr. Jeffrey McCall, who warns us of the damage to a culture whose mass media pursue corporate profit at the expense of public service. McCall points out where the media have failed us, and urges us to be partipants in shaping our culture rather than casual observers. This is a must read for anyone concerned about the future of American culture. And that should be all of us.