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Viewer Discretion Advised shows where our media has gone wrong and what we can do about it. Established media critic Jeffrey McCall illustrates the problems with much of contemporary media content, why it is this way, and how consumers can actively shape the media. He sets out to increase our understanding of how different media work and how media content affects us daily, addressing a number of key media issues. McCall explains how the news agenda is shaped and why it fails to effectively inform the citizenry; how the First Amendment does and doesn't work; and how to manage children's media use. He further highlights the overwhelming influence of big media corporations in dictating cultural standards and the government's role in regulating the media. The final chapter is a helpful guide on how readers can actively challenge media companies. Stop complaining about media content_change it!
Chapter 1 1 Media Awareness for All Chapter 2 2 Getting to Know the First Amendment Chapter 3 3 Sex, Skin, and Swearing Chapter 4 4 This Is Not News Chapter 5 5 Television News or MTV? Chapter 6 6 Packaged Politics Chapter 7 7 Media-Saturated Kids Chapter 8 8 Big Media, Little Responsibility Chapter 9 9 How You Can Fight Back—Today
Posted June 11, 2007
In the tradition of consumer advocates David Horowitz and Ralph Nader is Dr. Jeffrey McCall, who warns us of the damage to a culture whose mass media pursue corporate profit at the expense of public service. McCall points out where the media have failed us, and urges us to be partipants in shaping our culture rather than casual observers. This is a must read for anyone concerned about the future of American culture. And that should be all of us.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.