Viewer Discretion Advised

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Overview

Viewer Discretion Advised shows where our media have gone wrong and what we can do about it. Established media critic Jeffrey McCall illustrates the problems with much of contemporary media content, why it is this way, and how consumers can actively shape the media. McCall explains how the news agenda is formed and why it fails to effectively inform the citizenry, how the First Amendment does and doesn't work, and how to manage children's media use. He further highlights the overwhelming influence of big media corporations in dictating cultural standards and the government's role in regulating the media. The final chapter is a helpful guide on how readers can actively challenge media companies. Stop complaining about media content-change it!

About the Author:
Jeffrey McCall is a media studies professor at DePauw University

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Editorial Reviews

Booklist
McCall offers practical advice on how Americans can insist on more responsible media and better control of their own viewing habits and those of their children.
Choice
McCall offers analysis of media elements from the First Amendment to the Advent of video news releases. He explores shortcomings in television from the level of sex and violence in programming to the paucity of serious coverage of social issues or political campaigns. . . . Offers practical advice on how Americans can insist on more repsonsible media and better control their own viewing habits and those of their children.
Communication Research Trends
A combination of a plea for media literary/education and a set of elements for such a course, Viewer Discretion Advised presents a good deal of information about the mass media in the United States...
The Hartford Courant
Article by author
— Jeffrey M. McCall, 29 Nov 2009
W. James Potter
In Viewer Discretion Advised Jeffrey McCall gets right to the heart of why the mass media are of such concern to so many people. He illuminates the controversial issues of media sex, superficial news, a media-hijacked political system, lack of protection for children, and the limits of First Amendment protections of speech. McCall writes with a clear, engaging style so that everyone can read this intriguing book—and everyone should read it.
John McWethy
Jeff McCall's searing book raises painful issues that we all—as Americans, as journalists, and as consumers of mass media—should be examining and for which we should be demanding answers and change. Though I disagree personally and professionally with important parts of his analysis, I applaud his journey into my world and the spotlight of his challenging questions.
CHOICE
McCall offers analysis of media elements from the First Amendment to the Advent of video news releases. He explores shortcomings in television from the level of sex and violence in programming to the paucity of serious coverage of social issues or political campaigns. . . . Offers practical advice on how Americans can insist on more repsonsible media and better control their own viewing habits and those of their children.
The Hartford Courant - Jeffrey M. McCall
Article by author
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Product Details

  • ISBN-13: 9780742555198
  • Publisher: Rowman & Littlefield Publishers, Inc.
  • Publication date: 4/28/2007
  • Pages: 172
  • Product dimensions: 0.56 (w) x 8.50 (h) x 5.50 (d)

Meet the Author

Jeffrey McCall is a media studies professor at DePauw University. He is also a contributing op-ed columnist on contemporary media issues. His columns have been published in a number of newspapers. He is a widely quoted media observer and critic, having been interviewed and quoted by over 75 newspapers, including the Los Angeles Times, Newsday, Christian Science Monitor, and others. He has also made a number of appearances on radio and television shows.

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Table of Contents


Preface and Acknowledgments     vii
Media Awareness for All     1
Getting to Know the First Amendment     11
Sex, Skin, and Swearing     29
This Is Not News     49
Television News or MTV?     69
Packaged Politics     83
Media-Saturated Kids     101
Big Media, Little Responsibility     117
How You Can Fight Back-Today     133
Bibliography     149
Index     157
About the Author     161
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted June 11, 2007

    A reviewer

    In the tradition of consumer advocates David Horowitz and Ralph Nader is Dr. Jeffrey McCall, who warns us of the damage to a culture whose mass media pursue corporate profit at the expense of public service. McCall points out where the media have failed us, and urges us to be partipants in shaping our culture rather than casual observers. This is a must read for anyone concerned about the future of American culture. And that should be all of us.

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