Viewer Discretion Advised: Taking Control of Mass Media Influences

Viewer Discretion Advised: Taking Control of Mass Media Influences

5.0 1
by Jeffrey McCall
     
 

View All Available Formats & Editions

ISBN-10: 0742555194

ISBN-13: 9780742555198

Pub. Date: 04/19/2007

Publisher: Rowman & Littlefield Publishers, Inc.

Viewer Discretion Advised shows where our media has gone wrong and what we can do about it. Established media critic Jeffrey McCall illustrates the problems with much of contemporary media content, why it is this way, and how consumers can actively shape the media. He sets out to increase our understanding of how different media work and how media content affects

Overview

Viewer Discretion Advised shows where our media has gone wrong and what we can do about it. Established media critic Jeffrey McCall illustrates the problems with much of contemporary media content, why it is this way, and how consumers can actively shape the media. He sets out to increase our understanding of how different media work and how media content affects us daily, addressing a number of key media issues. McCall explains how the news agenda is shaped and why it fails to effectively inform the citizenry; how the First Amendment does and doesn't work; and how to manage children's media use. He further highlights the overwhelming influence of big media corporations in dictating cultural standards and the government's role in regulating the media. The final chapter is a helpful guide on how readers can actively challenge media companies. Stop complaining about media content_change it!

Product Details

ISBN-13:
9780742555198
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
04/19/2007
Pages:
172
Product dimensions:
5.88(w) x 8.97(h) x 0.70(d)

Table of Contents

Chapter 1 1 Media Awareness for All Chapter 2 2 Getting to Know the First Amendment Chapter 3 3 Sex, Skin, and Swearing Chapter 4 4 This Is Not News Chapter 5 5 Television News or MTV? Chapter 6 6 Packaged Politics Chapter 7 7 Media-Saturated Kids Chapter 8 8 Big Media, Little Responsibility Chapter 9 9 How You Can Fight Back—Today

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >

Viewer Discretion Advised: Taking Control of Mass Media Influences 5 out of 5 based on 0 ratings. 0 reviews.
Guest More than 1 year ago
In the tradition of consumer advocates David Horowitz and Ralph Nader is Dr. Jeffrey McCall, who warns us of the damage to a culture whose mass media pursue corporate profit at the expense of public service. McCall points out where the media have failed us, and urges us to be partipants in shaping our culture rather than casual observers. This is a must read for anyone concerned about the future of American culture. And that should be all of us.