Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves [NOOK Book]

Overview

Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you.

Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. ...
See more details below
Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$12.99
BN.com price

Overview

Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you.

Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"--to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little.

In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses--some worth billions of dollars--that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them.

All kinds of businesses--from the smallest start-ups to nonprofit organizations to the biggest multinational corporations--can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.
Read More Show Less

Editorial Reviews

Publishers Weekly
Allen's powerful voice and thoughtful vocals are the perfect medium to relay Penenberg's pronouncements about how such Web 2.0 businesses as Facebook, YouTube, Twitter, and Flickr are reconfiguring marketing models and the road to wealth—and how the mechanisms driving the growth of user-driven technologies are nothing new (remember Tupperware parties?). It's a snappy, topical read made even more memorable by Allen's performance: his vocal range is wide, but he wisely scales back his intensity to command our attention with his sheer charisma. A Hyperion hardcover (Reviews, Oct. 26). (Nov.)
Library Journal
Penenberg (journalism, New York Univ.) explores the "viral expansion loop" phenomenon, which simply means that growth is self-perpetuating as "each new user begets more users." He divides the book into three sections covering viral businesses, marketing, and networks. First, he examines the history of viral organizations ranging from Tupperware and Ponzi schemes to early online adopters Mosaic and Netscape. In the section on viral marketing, he illustrates how entities like Hotmail successfully combine word-of-mouth with "word-of-mouse" strategies. The notion of viral synergy is discussed in the third section as Penenberg describes how companies build or stack upon one another (e.g., eBay and PayPal). Throughout, Penenberg provides insight into the entrepreneurial minds behind the most successful and most disastrous corporate viral attempts. Financial concerns as well as technical issues of scalability are realistically addressed. VERDICT Of use to those interested in starting or enhancing a business, this will also appeal to anyone curious about the legendary rise and rebirth of Silicon Valley.—Judy Brink-Drescher, Molloy Coll., Rockville Ctr., NY
Robert Safian
"Penenberg has unlocked the secret to the most successful digital businesses. An indispensable read."
Douglas Rushkoff
"Instead of entrusting your business to a guru with an agenda and a ghostwriter, you should be turning to a pro journalist like Adam Penenberg, who understands the way media and money interact, has the critical faculty to engage with these phenomena in an unbiased fashion, and the technical facility to explain them to you in an entirely engaging, informative, and actionable way."
Jeff Jarvis
"Penenberg discovers the perpetual motion machine for business and marketing. . . . Buy this book. Catch a virus. Make a fortune."
Dan Heath
"If you want to understand all things viral, this is the place to start. Penenberg's reporting gives us a ringside seat to some of the biggest viral success stories in history, from Tupperware to Ning."
Chris Anderson
"One of the most astounding things about the Web age is how the best advertising is often no advertising at all. Penenberg masterfully explains how this works with case studies of products that were designed to spread. Every product can use a dose of this technique; this is the book to get to learn how."
Ken Auletta
"Adam Penenberg's lively book opens a window to all of our futures."
Seth Godin
"In tight engaging prode, Penenberg captures the essence of the ever-scaling power of the virus. It's not just for geeks anymore."
From the Publisher
"A snappy, topical read made even more memorable by Allen's performance: his vocal range is wide, but he wisely scales back his intensity to command our attention with his sheer charisma." —-Publishers Weekly Audio Review
Read More Show Less

Product Details

  • ISBN-13: 9781401394936
  • Publisher: Hyperion
  • Publication date: 10/13/2009
  • Sold by: Hachette Digital, Inc.
  • Format: eBook
  • Pages: 288
  • Sales rank: 1,273,548
  • File size: 621 KB

Meet the Author

Adam L. Penenberg is a contributing writer for Fast Company and a professor of journalism at New York University. He has written for the New York Times, Slate, Wired and The Economist, among others. A former senior editor at Forbes and reporter for Forbes.com, he garnered national attention in 1998 for unmasking serial fabricator Stephen Glass of The New Republic. Penenberg's story was a watershed for online investigative journalism and is portrayed in the film "Shattered Glass." He is the author of two previous books, Spooked and Tragic Indifference.
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 – 20 of 18 Customer Reviews
  • Posted January 10, 2010

    more from this reviewer

    I Also Recommend:

    An Amazing and fascinating Book

    Penenberg's book effectively pulls together an examination of a characteristic of the Internet he terms a "viral loop." Up to this point, I am not sure I completely understood why some Internet sites such as Ning, MySpace, and Facebook have enjoyed the success they have had. Penenberg's book helps to make that path to success more clear: these businesses have taken advantage of what he calls "viral expansion loops." In other words, they have used the proclivity of Internet users to share links and information about web sites that offer services they like to grow an online business with many users. I am not a business leader or entrepreneur, but an educator and school administrator, and I found this book so interesting I could hardly put it down. With many stories and examples, Penenberg describes the viral nature of the Internet in a way that is both engaging and thoughtful. I would recommend this book to anyone who seeks to better understand the web, not only from a business perspective, but also from a user and consumer perspective.

    1 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted December 5, 2009

    Great subject, amazingly complete, could not put it down.

    See my headline; this book proved to be fascinating; Penenberg knows how to write a compelling story. While thinking I knew the subject matter well, Penenberg provided information, and ways of looking at the subject (and the entire change in communications of our world!) in a different, fresh light. I've been sharing this book with friends, and can't wait to see what he writes next.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted December 27, 2009

    more from this reviewer

    Viral Loop: Great Insight & Stories

    I purchased the Viral Loop after hearing about it in INC. Magazine and Fast Company.

    I've always been intrigued by web-based companies and where they got their start and the stories used by Adam Penenberg were very relevant and served as good, concrete examples.

    It's an easy-to-read book and tough to put down.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 1, 2011

    No text was provided for this review.

  • Anonymous

    Posted December 2, 2009

    No text was provided for this review.

  • Anonymous

    Posted March 20, 2011

    No text was provided for this review.

  • Anonymous

    Posted January 18, 2010

    No text was provided for this review.

  • Anonymous

    Posted March 18, 2010

    No text was provided for this review.

  • Anonymous

    Posted January 5, 2011

    No text was provided for this review.

  • Anonymous

    Posted December 13, 2009

    No text was provided for this review.

  • Anonymous

    Posted July 20, 2010

    No text was provided for this review.

  • Anonymous

    Posted January 6, 2010

    No text was provided for this review.

  • Anonymous

    Posted March 12, 2010

    No text was provided for this review.

  • Anonymous

    Posted January 18, 2011

    No text was provided for this review.

  • Anonymous

    Posted January 16, 2010

    No text was provided for this review.

  • Anonymous

    Posted January 13, 2010

    No text was provided for this review.

  • Anonymous

    Posted June 11, 2011

    No text was provided for this review.

  • Anonymous

    Posted November 20, 2010

    No text was provided for this review.

  • Anonymous

    Posted May 16, 2011

    No text was provided for this review.

  • Anonymous

    Posted January 21, 2010

    No text was provided for this review.

Sort by: Showing 1 – 20 of 18 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)