"The Virtual Assistant's Guide To Marketing is a comprehensive marketing bible that no serious virtual assistant should be without. this is not an idle read, but an interactive tool which enables the reader to produce a detailed marketing plan as well as effective marketing materials."
Tiffeny Russell, Virtual Assistant
Above & Beyond Virtual Assisting
The Virtual Assistant's Guide To Marketing has been written by a professional VA for VAs.Whether you are an aspiring VA who is just starting your journey into the virtual world, or are a seasoned VA looking for innovative ways to move your practice forward to the next level; this book will be of benefit to you.
The primary focus of this Edition remains unchanged from the original - the 'VAs approach to marketing'. This 2nd Ed. offers updates and clarifications of the marketing cycle, finding your ideal client, niche markets, and two new chapters exploring 'target marketing' and marketing via writing using articles and blogs. The author provides a comprehensive review of company identity and how to successfully build solid business relationships.
Through self-exploration and guided examples, you will learn:
• How to apply marketing concepts to your VA practice
• How to create professional marketing materials that will get your business noticed, 'without breaking the bank'
• The 'how' and 'why' of building solid business relationships, and why doing so is vital to the success of your VA practice, and
• How to develop business-generating ideas for sustaining momentum in your business You will be exposed to the planning and development of current and future marketing strategies
This edition offers a wealth of professional insight and practical information, and is presented in an easy-to-understand format. IT IS A MUST FOR EVERY VAS BUSINESS SUCCESS LIBRARY!
Product dimensions: 8.40 (w) x 10.90 (h) x 0.50 (d)
Meet the Author
Michelle Jamison is passionate about assisting VAs market their skills and she strives to coach and support other VAs with their business goals. To this end, her career is long and distinguished. She is a College Instructor, where she teaches Marketing, Office Management and How to start a VA business for their VA Certificate Program. Ms. Jamison has developed many programs and teleclasses, and has written numerous workbooks and articles on the subject of Virtual Assisting and marketing a VA practice. Most recently, Ms. Jamison has published the e-book "The Virtual Assistant's Guide to the Multi-VA Business". Along with being a full-time VA, she is an experienced consultant, mentor and VA coach; she is a speaker, author and business owner. Her company MJVA & Associates currently offers services to over 30 clients worldwide, and is one of the largest VA practices in Canada.
Ms. Jamison is also the founder of the Canadian Virtual Assistant Network, which provides new and established VAs with the opportunity to network and build a virtual community in Canada.