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More About This Textbook
Overview
"Online social networks such as LinkedIn, blogs, and Meetup have enjoyed phenomenal growth in the past year. They are among many new social software tools in an arsenal that also includes virtual communities, social network sites, and much more. The Virtual Handshake is the roadmap to a dynamic (and lucrative) online arena that is fast becoming the crucial relationship-building environment for serious professionals.
Filled with clear, real-life examples, The Virtual Handshake shows readers how to:
• attract business in online networks
• meet more relevant senior people
• start and promote a blog
• analyze and value their social network
• use web conferencing and discussion forums to build awareness
• manage their contact databases
• ensure privacy and safety
For professionals whose businesses rely on a constant flow of new opportunities and contacts, The Virtual Handshake is a practical and vital resource."
Editorial Reviews
From the Publisher
“This comprehensive book is a smart addition to any company bookshelf.”
-HSBWorkingKnowledge.com
Woman Engineer
"...a practical and vital resource."Product Details
Related Subjects
Meet the Author
DAVID TETEN (New York, NY) is CEO of Nitron Advisors, an independent research firm which uses social software to help institutional investors gain access to frontline industry experts. He is a former investment banker and strategy consultant, and speaks frequently at conferences and at universities such as Wharton, Columbia Business School, Yale, and Princeton. SCOTT ALLEN (Austin, TX) is a 20-year veteran entrepreneur and IT executive who has implemented solutions for clients such as IBM and Amazon. He is the Entrepreneurs Guide on About.com and has offered training programs with LinkedIn, Ryze, and others.
Table of Contents
"Preface
Foreword by Andrew "Flip" Filipowski
Part I. Building Relationships Face to Face and Virtually
Chapter 1 — Who do you know?
Chapter 2 — The Seven Keys to a Powerful Network
Chapter 3 — Face-to-Face vs. Virtual Communications
Part II. Social Software
Chapter 4 — Introduction to Social Software
Chapter 5 — Building Your Virtual Home
Chapter 6 — Email Lists
Chapter 7 — Relating in Real-Time
Chapter 8 — Virtual Communities
Chapter 9 — Web Logs (Blogs)
Chapter 10 — Social Visibility Software
Chapter 11 — Virtual Becoming Reality
Chapter 12 — The Future of Social Software
Part III. Appearance Is Reality: You Are the Virtual You
Chapter 13 — Netiquette
Chapter 14 — Manage the Email Deluge
Chapter 15 — The Virtual You
Chapter 16 — Privacy, Safety, and Other Concerns
Part IV. The Seven Keys to a World-Class Network
Chapter 17 — Build Your Character
Chapter 18 — Increase Your Competence
Chapter 19 — Build the Relevance Level of Your Network
Chapter 20 — Build Strong Ties
Chapter 21 — Increase the Level and Quality of Information
Chapter 22 — Grow the Number of People in Your Network
Chapter 23 — Increase the Diversity of Your Network
Part V. Using Online Networks in Your Job, Career, and Life
Chapter 24 — Ten Simple Steps to Radically Improve Your Network Online
Chapter 25 — Finding a Job
Chapter 26 — Marketing
Chapter 27 — Sales
Chapter 28 — Business Development
Chapter 29 — Volunteering
Appendix A: The Network Valuation FormulaSM
Appendix B: How to Use This Book to Grow Your Network
Glossary
Index"