Visions of Modernity: American Business and the Modernization of Germany

Visions of Modernity: American Business and the Modernization of Germany

by Mary Nolan
     
 

ISBN-10: 0195070216

ISBN-13: 9780195070217

Pub. Date: 08/28/1994

Publisher: Oxford University Press, USA

In much the same way that Japan has become the focus of contemporary American discussion about industrial restructuring, Germans in the 1920s debated economic reform in terms of Americanism and Fordism, seeing in the United States an intriguing vision for a revitalized economy and a new social order. During this period, Germans were fascinated by American economic…  See more details below

Overview

In much the same way that Japan has become the focus of contemporary American discussion about industrial restructuring, Germans in the 1920s debated economic reform in terms of Americanism and Fordism, seeing in the United States an intriguing vision for a revitalized economy and a new social order. During this period, Germans were fascinated by American economic success and its quintessential symbols, Henry Ford and his automobile factories.

Mary Nolan's Visions of Modernity explores the contradictory ways in which Germans envisioned a more efficient or "rationalized" economic system, and anguished over the social and cultural costs of adopting the American version of modernity. These debates deeply shaped German perceptions of what was possible and desirable in terms of technology and work, family and gender relations, consumption and culture. Germans imitated economic Americanism ambivalently and incompletely.

Embodying an original approach to an important historical period, Visions of Modernity will appeal not only to scholars of German history and those interested in European social and working-class history, but also to industrial sociologists and business scholars.

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Product Details

ISBN-13:
9780195070217
Publisher:
Oxford University Press, USA
Publication date:
08/28/1994
Pages:
336
Product dimensions:
6.38(w) x 9.56(h) x 1.08(d)

Table of Contents

Abbreviations
1Introduction3
2Journeys to America17
3The Infatuation with Fordism30
4American Economic Success and German Emulation58
5Work, Workers, and the Workplace in America83
6The Cultural Consequences of Americanism108
7The Paradoxes of Productivism131
8Winners and Losers154
9Engineering the New Worker179
10Housework Made Easy206
Epilogue227
Notes237
Bibliographic Essay307
Index314

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