Visual Communication: Images with Messages / Edition 6

Visual Communication: Images with Messages / Edition 6

by Paul Martin Lester
     
 

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ISBN-10: 1133308643

ISBN-13: 9781133308645

Pub. Date: 01/01/2013

Publisher: Cengage Learning

Visual communication is just as important as verbal communication, if not more so. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. In addition, this 6th edition is presented in full color from cover to cover. And

Overview

Visual communication is just as important as verbal communication, if not more so. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. In addition, this 6th edition is presented in full color from cover to cover. And because it's packed with study and review tools, it not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

Product Details

ISBN-13:
9781133308645
Publisher:
Cengage Learning
Publication date:
01/01/2013
Edition description:
New Edition
Pages:
480
Sales rank:
144,217
Product dimensions:
8.40(w) x 10.80(h) x 0.70(d)

Table of Contents

Preface. 1. Visual Communication. Section One. 2. Visual Cues. 3. Visual Theories. 4. Visual Persuasion. 5. Visual Stereotypes. 6. Visual Analysis. Section Two. 7. Typography. 8. Graphic Design. 9. Informational Graphics. 10. Cartoons. 11. Photography. 12. Motion Pictures. 13. Television. 14. Computers. 15. The Web. 16. The More You Know, The More You See. Glossary. Index.

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