Visual Communication: Images with Messages / Edition 6

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Overview

Visual communication is just as important as verbal communication, if not more so. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. In addition, this 6th edition is presented in full color from cover to cover. And because it's packed with study and review tools, it not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

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Editorial Reviews

From the Publisher
"I wish this book had been available when I was a student."

"VISUAL COMMUNICATION is more accessible, thorough, and well-organized than other texts, and it covers a broader range of material, combines theory with engaging applied learning case studies and interpretive scenarios."

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Product Details

  • ISBN-13: 9781133308645
  • Publisher: Cengage Learning
  • Publication date: 1/1/2013
  • Edition description: New Edition
  • Edition number: 6
  • Pages: 480
  • Sales rank: 261,494
  • Product dimensions: 8.40 (w) x 10.80 (h) x 0.70 (d)

Meet the Author

Paul Martin Lester is a tenured, full professor of communications at California State University, Fullerton. After receiving an undergraduate degree in journalism from the University of Texas at Austin and working as a photojournalist for The Times-Picayune in New Orleans, Lester received his Master's from the University of Minnesota and a Ph.D. from Indiana University in mass communications. He is the author or editor of VISUAL JOURNALISM: A GUIDE FOR NEW MEDIA PROFESSIONALS (with Christopher R. Harris); IMAGES THAT INJURE: PICTORIAL STEREOTYPES IN THE MEDIA, Second Edition (with Susan Ross); DESKTOP COMPUTING WORKBOOK, PHOTOJOURNALISM AN ETHICAL APPROACH; and THE ETHICS OF PHOTOJOURNALISM. In addition, Lester has published numerous articles in major communications journals. He has given keynote speeches, panel discussions, presentations and workshops throughout the United States and in Australia, Canada, South Africa, Spain, Sweden, and the Netherlands. Lester's areas of expertise include e-learning, photojournalism practice, mass media and professional ethics, desktop and Internet publishing, visual communications, and new communications technologies.

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Table of Contents

Preface. 1. Visual Communication. Section One. 2. Visual Cues. 3. Visual Theories. 4. Visual Persuasion. 5. Visual Stereotypes. 6. Visual Analysis. Section Two. 7. Typography. 8. Graphic Design. 9. Informational Graphics. 10. Cartoons. 11. Photography. 12. Motion Pictures. 13. Television. 14. Computers. 15. The Web. 16. The More You Know, The More You See. Glossary. Index.

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