Visual Communication: Images with Messages / Edition 5

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Overview

This is the only text to offer substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the very visible role they play in our lives.
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Editorial Reviews

From the Publisher
"I wish this book had been available when I was a student."

"VISUAL COMMUNICATION is more accessible, thorough, and well-organized than other texts, and it covers a broader range of material, combines theory with engaging applied learning case studies and interpretive scenarios."

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Product Details

  • ISBN-13: 9781439082829
  • Publisher: Cengage Learning
  • Publication date: 2/24/2010
  • Edition description: Older Edition
  • Edition number: 5
  • Pages: 448
  • Product dimensions: 8.40 (w) x 10.80 (h) x 0.80 (d)

Meet the Author

Paul Martin Lester is a tenured, full professor of communications at California State University, Fullerton. After receiving an undergraduate degree in journalism from the University of Texas at Austin and working as a photojournalist for The Times-Picayune in New Orleans, Lester received his Master's from the University of Minnesota and a Ph.D. from Indiana University in mass communications. He is the author or editor of VISUAL JOURNALISM: A GUIDE FOR NEW MEDIA PROFESSIONALS (with Christopher R. Harris); IMAGES THAT INJURE: PICTORIAL STEREOTYPES IN THE MEDIA, Second Edition (with Susan Ross); DESKTOP COMPUTING WORKBOOK, PHOTOJOURNALISM AN ETHICAL APPROACH; and THE ETHICS OF PHOTOJOURNALISM. In addition, Lester has published numerous articles in major communications journals. He has given keynote speeches, panel discussions, presentations and workshops throughout the United States and in Australia, Canada, South Africa, Spain, Sweden, and the Netherlands. Lester's areas of expertise include e-learning, photojournalism practice, mass media and professional ethics, desktop and Internet publishing, visual communications, and new communications technologies.

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Table of Contents

SECTION ONE: HOW WE SEE. 1. To Sense, To Select, To Perceive. 2. Light and Color. 3. The Eye, The Retina, and the Brain. SECTION TWO: WHY WE SEE. 4. What The Brain Sees: Color, Form, Depth, and Movement. 5. The Sensual and Perceptual Theories of Visual Communication. SECTION THREE: THE ETHICS OF WHAT WE SEE. 6. Visual Persuasion in Advertising, Public Relations, and Journalism. 7. Images that Injure: Pictorial Stereotypes in the Media. SECTION FOUR: THE MEDIA THROUGH WHICH WE SEE. 8. Typography. 9. Graphic Design. 10. Informational Graphics. 11. Cartoons. 12. Photography. 13. Motion Pictures. 14. Television and Video. 15. Computers. 16. World Wide Web Links. 17. The More You Know, the More You See. GLOSSARY. BIBLIOGRAPHY. WORLD WIDE WEB LINKS. INDEX. CREDITS.
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