Visual Communication: Images with Messages / Edition 5

Visual Communication: Images with Messages / Edition 5

by Paul Martin Lester
     
 

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ISBN-10: 1439082820

ISBN-13: 9781439082829

Pub. Date: 02/24/2010

Publisher: Cengage Learning

This is the only text to offer substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design,

Overview

This is the only text to offer substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the very visible role they play in our lives.

Product Details

ISBN-13:
9781439082829
Publisher:
Cengage Learning
Publication date:
02/24/2010
Edition description:
Older Edition
Pages:
448
Product dimensions:
8.40(w) x 10.80(h) x 0.80(d)

Table of Contents

SECTION ONE: HOW WE SEE. 1. To Sense, To Select, To Perceive. 2. Light and Color. 3. The Eye, The Retina, and the Brain. SECTION TWO: WHY WE SEE. 4. What The Brain Sees: Color, Form, Depth, and Movement. 5. The Sensual and Perceptual Theories of Visual Communication. SECTION THREE: THE ETHICS OF WHAT WE SEE. 6. Visual Persuasion in Advertising, Public Relations, and Journalism. 7. Images that Injure: Pictorial Stereotypes in the Media. SECTION FOUR: THE MEDIA THROUGH WHICH WE SEE. 8. Typography. 9. Graphic Design. 10. Informational Graphics. 11. Cartoons. 12. Photography. 13. Motion Pictures. 14. Television and Video. 15. Computers. 16. World Wide Web Links. 17. The More You Know, the More You See. GLOSSARY. BIBLIOGRAPHY. WORLD WIDE WEB LINKS. INDEX. CREDITS.

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