Visual Communication: Images with Messages (with InfoTrac) / Edition 4

Visual Communication: Images with Messages (with InfoTrac) / Edition 4

by Paul Martin Lester
     
 

ISBN-10: 0534637205

ISBN-13: 9780534637200

Pub. Date: 02/17/2005

Publisher: Cengage Learning


VISUAL COMMUNICATION: IMAGES WITH MESSAGES is the only text to offer substantial coverage of issues specific to all forms of visual communication. Helping students analyze visual messages using a technique similar to the one used to evaluate words, VISUAL COMMUNICATION offers physiological and theoretical background on visual perception, then moves to…  See more details below

Overview


VISUAL COMMUNICATION: IMAGES WITH MESSAGES is the only text to offer substantial coverage of issues specific to all forms of visual communication. Helping students analyze visual messages using a technique similar to the one used to evaluate words, VISUAL COMMUNICATION offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the visible role they play in our lives.

Product Details

ISBN-13:
9780534637200
Publisher:
Cengage Learning
Publication date:
02/17/2005
Edition description:
with Infotrac
Pages:
464
Product dimensions:
8.60(w) x 10.78(h) x 0.64(d)

Table of Contents


Section 1: HOW WE SEE. 1. To Sense. To Select. To Perceive. 2. Light. 3. The Eye, the Retina, and the Brain. Section 2: WHY WE SEE. 4. What the Brain Sees: Color, Form, Depth, and Movement. 5. The Sensual and Perceptual Theories of Visual Communication. Section 3: THE ETHICS OF WHAT WE SEE. 6. Visual Persuasion in Advertising, Public Relations, and Journalism. 7. Images That Injure: Pictorial Stereotypes in the Media. Section 4: THE MEDIA THROUGH WHICH WE SEE. 8. Typography. 9. Graphic Design. 10. Informational Graphics. 11. Cartoons. 12. Photography. 13. Motion Pictures. 14. Television and Video. 15. Computers. 16. World Wide Web. 17. The More You Know, the More You See. Glossary. Bibliography. Index.

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