Visual Communication: Images with Messages / Edition 2

Visual Communication: Images with Messages / Edition 2

by Paul Martin Lester, Paul Martin Lester
     
 

Explores the meaning of elements of visual communication, with sections on scientific and medical perspectives of the eye and light, theoretical approaches to visual perception, and ethical issues related to persuasive images and stereotyping. Chapters in a fourth section analyze examples from specific media from personal, historical, technical, cultural, and… See more details below

Overview

Explores the meaning of elements of visual communication, with sections on scientific and medical perspectives of the eye and light, theoretical approaches to visual perception, and ethical issues related to persuasive images and stereotyping. Chapters in a fourth section analyze examples from specific media from personal, historical, technical, cultural, and critical perspectives. Includes some 250 b&w and color photos and illustrations. The author is affiliated with California State University-Fullerton. New to this second edition is material on the Internet and the Web. Annotation c. Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780534561420
Publisher:
Wadsworth
Publication date:
07/28/1999
Series:
Mass Communication Series
Edition description:
Older Edition
Pages:
402
Product dimensions:
8.53(w) x 10.88(h) x 0.69(d)

Table of Contents

SECTION ONE: HOW WE SEE. 1. To Sense, To Select, To Perceive. 2. Light and Color. 3. The Eye, The Retina, and the Brain. SECTION TWO: WHY WE SEE. 4. What The Brain Sees: Color, Form, Depth, and Movement. 5. The Sensual and Perceptual Theories of Visual Communication. SECTION THREE: THE ETHICS OF WHAT WE SEE. 6. Visual Persuasion in Advertising, Public Relations, and Journalism. 7. Images that Injure: Pictorial Stereotypes in the Media. SECTION FOUR: THE MEDIA THROUGH WHICH WE SEE. 8. Typography. 9. Graphic Design. 10. Informational Graphics. 11. Cartoons. 12. Photography. 13. Motion Pictures. 14. Television and Video. 15. Computers. 16. World Wide Web Links. 17. The More You Know, the More You See. GLOSSARY. BIBLIOGRAPHY. WORLD WIDE WEB LINKS. INDEX. CREDITS.

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