Visual Composing: Document Design for Print and Digital Media / Edition 1

Visual Composing: Document Design for Print and Digital Media / Edition 1

by Kathryn Riley, Jo Mackiewicz
     
 

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ISBN-10: 0131706748

ISBN-13: 9780131706743

Pub. Date: 06/04/2010

Publisher: Longman

Moving beyond a how-to book, Visual Composing: Document Design for Print and Digital Media explores the best practices in document design and why these practices work. Chapters consider the five criteria that contribute to effective visual composing (clarity, unity, usability, tone and aesthetics) and how these elements balance to form

Overview

Moving beyond a how-to book, Visual Composing: Document Design for Print and Digital Media explores the best practices in document design and why these practices work. Chapters consider the five criteria that contribute to effective visual composing (clarity, unity, usability, tone and aesthetics) and how these elements balance to form visually attractive and usable documents. Numerous examples illustrate relevant principles and exercises allow students to both evaluate and design documents. Covering both print and digital media, it presents the research behind best practices and gives students a more sophisticated understanding of why certain design principles are recommended.

Product Details

ISBN-13:
9780131706743
Publisher:
Longman
Publication date:
06/04/2010
Pages:
288
Product dimensions:
7.90(w) x 9.90(h) x 0.50(d)

Table of Contents

Introduction

1. Modifying Typography for Functional Purposes

2. Modifying Typography to Create a Persona

3. Establishing Visual Hierarchies

4. Using Space to Enhance the Readability of Test

5. Designing the 8.5 X 11 Page

6. Varying the Size and Shape of the Page

7. Using Tables to Display Information

8. Displaying Information in Graphs and Charts

9. Selecting Integrating Photography

10. Editing Photography

11. Using Color

12. Creating Presentation Materials

13. Designing for the Web

14. Print Objects

References

Index of Names and Terms

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