Visual Creativity

Visual Creativity

by Mario Pricken
     
 

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ISBN-10: 0500511667

ISBN-13: 2900500511663

Pub. Date: 09/28/2004

Publisher: Thames & Hudson

Inspirational ideas for advertising, animation, and digital design from a leading creative director.Mario Pricken's previous book, Creative Advertising, sparked the imaginations of countless advertising, marketing, media, and design professionals. Now Visual Creativity goes one step further.This practical guide is filled with tips and techniques specifically

Overview

Inspirational ideas for advertising, animation, and digital design from a leading creative director.Mario Pricken's previous book, Creative Advertising, sparked the imaginations of countless advertising, marketing, media, and design professionals. Now Visual Creativity goes one step further.This practical guide is filled with tips and techniques specifically designed to create whole new worlds of visual ideas. Creatives from the fields of advertising, film, photography, computer animation, and game development will find a wealth of exercises and methods to help them hone their creative capabilities, produce inspirational campaigns, and move in new directions. Interviews with leading names in the industry such as Ben Snow, Daniel Kleinman, and Volker Engel give an insider's perspective on the sources and strategies of visual creativity, while their methods are vividly illustrated with hundreds of full-color images.

Product Details

ISBN-13:
2900500511663
Publisher:
Thames & Hudson
Publication date:
09/28/2004
Edition description:
NE
Pages:
231

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