Visual Culture / Edition 1

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This is a revised, expanded, andupdated edition of the highly successful Visual Culture.Like its predecessor, this new version is about visual literacy,exploring how meaning is both made and transmitted in anincreasingly visual world. It is designed to introduce students andother interested readers to the analysis of all kinds of visualtext, whether drawings, paintings, photographs, films,advertisements, television or new media forms. The book isillustrated with examples that range from medieval painting tocontemporary advertising images, and is written in a lively andengaging style.

The first part of the book takes the reader through differingtheoretical approaches to visual analysis, and includes chapters oniconology, form, art history, ideology, semiotics and hermeneutics.The second part shifts from a theoretical to a medium-basedapproach and comprises chapters on fine art, photography, film,television and new media. These chapters are connected by anunderlying theme about the complex relationship between visualculture and reality.

New for the second edition are ten more theoretically advanced KeyDebate sections, which conclude each chapter by provoking readersto set off and think for themselves. Prominent among the newprovocateurs are Kant, Baudrillard, Althusser, Deleuze, Benjamin,and Foucault. New examples and illustrations have also been added,together with updated suggestions for further reading.

The book draws together seemingly diverse approaches, whileultimately arguing for a polysemic approach to visual analysis.Building on the success of the first edition, this new editioncontinues to provide an ideal introduction for students takingcourses in visual culture and communications in a wide range ofdisciplines, including media and cultural studies, sociology, artand design.

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Editorial Reviews

From the Publisher
"This second edition is a comprehensive, sophisticated, eminently readable analysis of what everyone sees but almost no one notices."
John Stilgoe, Harvard University

"Generous, wide-ranging, always helpful and clear, this second edition of Richard Howells' Visual Culture is a succinct and versatile guide to the different languages that images speak. For the literature student in particular, this is, I believe, the best general introduction available to the key ideas, the key questions and the key texts of visual culture."
John Harvey, University of Cambridge

"As a guide for the study of visual culture, this volume stands out for breadth, accessibility, and usefulness. The authors examine writers who have changed the way we think and see, the nature and experience of visual media, and leading conceptual tools on which the study of visual culture has relied. The result is a highly readable, deeply informed and richly illuminating book."
David Morgan, Duke University

"Visual Culture ranges across diverse disciplines and entertains multiple-sometimes opposing-perspectives on its subject. It provides a comprehensive introduction to media theory and a practical grounding in the analysis of multiple media, from fine arts to television, and from photography to new media."
Paul K Eiss, Director of the Center for the Arts in Society, Carnegie Mellon University

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Product Details

  • ISBN-13: 9780745624112
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 4/28/2003
  • Edition number: 1
  • Pages: 304
  • Product dimensions: 0.69 (w) x 10.00 (h) x 7.00 (d)

Meet the Author

Richard Howells is Reader in Cultural and Creative Industries at King's College, London.
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Table of Contents

Table of Contents
List of Illustrations
Preface to the First Edition
Preface to the Second Edition
Part I: Theory
1 Iconology
2 Form
3 Art History
4 Ideology
5 Semiotics
6 Hermeneutics
Part II: Media
7 Fine Art
8 Photography
9 Film
10 Television
11 New Media

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