Visual Design Fundamentals: A Digital Approach / Edition 2

Visual Design Fundamentals: A Digital Approach / Edition 2

by Alan Hashimoto
     
 

ISBN-10: 1584504935

ISBN-13: 9781584504931

Pub. Date: 08/23/2006

Publisher: Cengage Learning

Visual Design Fundamentals: A Digital Approach provides the foundation and background artists and designers need to understand the art of two-dimensional design. This full-color book explores the classic elements of design (line, shape, form, value, color, and texture) and their relationship with balance, harmony, variety and other classic design principles.…  See more details below

Overview

Visual Design Fundamentals: A Digital Approach provides the foundation and background artists and designers need to understand the art of two-dimensional design. This full-color book explores the classic elements of design (line, shape, form, value, color, and texture) and their relationship with balance, harmony, variety and other classic design principles. The theories presented are well-established ideas in all forms of two-dimensional art and design, including drawing, painting, printmaking, graphics, and general design. These principles may also be applied to interior design, architecture, and industrial design. The various ideas covered are illustrated and taught through a variety of tutorials that use basic computer skills and techniques. The tutorials are designed to address classic tools and procedures common to all drawing programs such as Adobe Illustrator and Photoshop.

Key Features:

  • Presents the fundamentals of classic design in full-color, and explains how to use the computer to apply these fundamentals
  • Establishes a tie between humanist art ideals and the precise production qualities of the computer
  • Provides practical knowledge and techniques that can be applied across a variety of design areas (drawing, painting, graphic design, industrial design, architecture, etc.)
  • Offers a way to observe and design all forms of two-dimensional visual expression
  • Includes practical tutorials and projects
  • Includes a CD-ROM (Win/Mac) with the files needed to complete the detailed projects
About the Author:
Alan Hashimoto (Logan, UT) is an associate professor in the field of graphic design and computer art at Utah State University. He has created over 400 nationally published visual design solutions for more than a hundred national and international corporations, advertising firms, and design studios. His design experience includes corporate identities, packaging, editorial layout, illustration, interactive design, and animation.

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Product Details

ISBN-13:
9781584504931
Publisher:
Cengage Learning
Publication date:
08/23/2006
Series:
Charles River Media Graphics (Paperback)
Edition description:
2ND BK&CDR
Pages:
350
Product dimensions:
7.32(w) x 9.48(h) x 0.95(d)

Table of Contents

Acknowledgmentsxv
Introductionxvii
Chapter 1Design Elements1
Introduction1
Line1
Line and Design4
Line Direction4
Shape7
Shape and Design8
Rectilinear Shapes11
Curvilinear Shapes15
Negative Space17
Volume19
Value19
Value and Design19
Color21
Texture22
Summary23
Chapter 2Principles of Design25
Introduction25
Gestalt25
Unity or Harmony26
Unity and Placement27
Unity and Repetition31
Unity and Rhythm34
Unity Using Value36
Unity and Continuity36
Variety40
Variety and Line40
Variety and Visual Weight42
Variety and Contrasting Types of Shapes42
Focal Point and Visual Hierarchy44
Balance47
Summary50
Chapter 3Introduction to Content and From: Problem Solving and Digital Process51
Introduction51
Introduction to Design Projects52
Conceptual Process53
Step 1Research and Define the Problem53
Step 2Preliminary Solutions, Organized List of Options, and Thumbnail Sketches54
Step 3Roughs. Refined Preliminary Visual Design Solutions and Alternatives55
Step 4Composites or Comps. The Final Preliminary Step in the Design Process55
Step 5The Final Design or Finish58
Production Process59
Computer Applications Used in Design59
How to Use Design Applications and This Book62
Summary65
Chapter 4Design Project One: Modular Design Project Part One67
Introduction67
Content68
The Basic Problem Defined68
Background70
Conceptual Process72
Production Process73
Tutorial: Steps in Creating the Grid and Circle Patterns74
Creating a New Document74
Creating the Grid #1The 3 x 3 Square Grid74
Creating the Grid #2The Triangle Grid76
Creating the Grid #3The Square and Circle Grid77
Creating the Grid #4The Circles79
Tutorial: Steps in Creating Shapes Using the Grid and Circle Patterns as Guides81
Using the Pen Tool81
The First Design82
The Second Design84
The Third Design: Using the Pathfinder Palette86
The Fourth Design90
Creating the Fourth Shape96
Summary97
Chapter 5Design Project One: Modular Design Project Part Two101
Introduction101
Content102
The Basic Problem Defined102
Background102
Conceptual Process104
Production Process107
Scanning Basics107
Tutorial: Scanning108
Tutorial: Importing the File into Illustrator for Tracing111
Tutorial: Tracing Your Roughs114
Using Guides115
Trace your Roughs: Primary Design I117
Trace Your Roughs: Primary Design III120
Questions You Should Ask Yourself123
Summary124
Chapter 6Design Project Two: Letterforms and Shape125
Introduction125
Content126
Defining the Basic Problem126
Background127
Tutorial: Production Process134
Using the Type Tool in Illustrator134
Converting Type to Paths: Create Outlines135
Using the Transform Tools: Reflect and Scale136
The Direct Selection Tool: "Pulling" Points138
Changing Fills and Strokes Using the Toolbar140
Using the Transform Tools: Rotate and Scale140
Using the Pathfinder to Divide Shapes142
Using Clipping Masks144
Summary145
Chapter 7Design Project Three: Figure Abstraction and Non-Objective Shape147
Introduction and the Basic Problem Defined147
Content148
Background148
Conceptual Process151
Design 1Figure Abstraction151
Designs 2, 3, and 4Sequential Designs154
Design 5Asymmetrical Non-Objective Design155
All Five Designs: Conceptual Process155
Tutorial: Digital Production Process157
Preparing your Project157
Trace and Create the First Figure159
Using the Pen and Convert Anchor Point Tools160
Using the Reflect Tool and "Joining" Points162
Using the Pathfinder164
Using Group/Ungroup168
Modify the Figure Moving Points and Handles168
Using the Clipping Mask170
Printing the Final File171
Summary172
Chapter 8Design Project Four: Value175
Introduction and the Basic Problem Defined175
Content176
Background176
Conceptual Process182
Tutorial: Traditional and Digital Production Process184
Preparing Your Project184
Creating the First Drawing187
Creating the Simplified Drawing187
Tracing the Image: Using Layers and Sublayers189
The Swatches Palette191
Finishing the Design197
Summary197
Chapter 9Design Project Five: Color Theory199
Introduction199
Content200
Background in Color Theory200
Design Project Five: Color217
Basic Problem Defined217
Conceptual Process217
Tutorial: Digital Production Process220
Preparing Your Project220
Summary232
Chapter 10Design Project Six: Typeface Design233
Introduction233
Content234
Background234
Typeface Design Project246
Defining the Problem246
Tutorial: Digital Production Process249
Fonts and Your Operating System249
Character and Paragraph Palettes250
The Type Tools252
Path Type Tools255
Tutorial: The Project: A Case Study260
Research261
Thumbnails261
Roughs261
Composites264
Creating Visual Depth Using Value265
Color265
Transparency266
Pattern266
A Quick Review267
Preparing Your Document270
Outputing Your Poster/Design270
Summary273
Chapter 11Design Project Seven: Digital Montage/Collage275
Introduction275
Content276
The Basic Problem Defined276
Background Information276
Conceptual Process and the Project Details281
Tutorial: Digital Production Process283
Preparing the Project283
Document Setup285
Summary329
About the CD-ROM331
System Requirements332
Windows332
Macintosh332
Index333

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