Visual Design Fundamentals: A Digital Approach, Second Edition has been completely updated to provide new insights and hands-on tutorials using the latest technology, including Adobe Illustrator and Photoshop. The book teaches the foundational information that artists and designers need to know to understand the art of two-dimensional visual design. It explores the classic elements of design (line, shape, form, value, color, and texture) and their relationship to balance, harmony, variety, and other classic design principles. The theories presented are well-established ideas in all forms of two-dimensional art and design, including drawing, painting, printmaking, graphics, and general design. These principles may also be applied to interior design, architecture, and industrial design. As artists learn the theories taught throughout the book, they'll put these ideas into practice using a variety of hands-on tutorials covering line & shape, type combinations, letters as design elements, color composition, drawing, photo collages, and more. The tutorials use basic computer skills and techniques, and address classic tools and procedures common to all drawing and paint programs, including Illustrator and Photoshop.
Alan Hashimoto (Logan, UT) is an associate professor in the field of graphic design and computer art at Utah State University. He has created over 400 nationally published visual design solutions for more than a hundred national and international corporations, advertising firms, and design studios.His design experience includes corporate identities, packaging, editorial layout, illustration, interactive design, and animation. He is also the author of the first edition of Visual Design Fundaments: A Digital Approach.
Introduction to Design Chapter 1 Overview of Design Elements Chapter 2 Overview of Design Principles Chapter 3 Content and Form: Problem Solving Process Chapter 4 Shape as a Design Element Chapter 5 Shape as a Design Element; Design Project Part Two Chapter 6 Shape as a Design Element, Design Project Part Three Chapter 7 Figure Abstraction and Non-Objective Shapes Chapter 8 A Closer Look at Value as an Element of Design Chapter 9 Color Theory Chapter 10 Projects Chapter 11 PhotoShop Collage Chapter 12 PhotoShop Filters Collage Appendix: About the CD-ROM; Index