Visual Grammar / Edition 1

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Overview

Life in the image world has made us all voracious, if not always deliberate, consumers of visual messages. Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can help you speak and write about visual objects and their creative potential, and betterunderstand the graphics that bombard you 24/7. It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design.

Dealing with every imaginable visual conceptfrom abstractions such as dimension, format, and volume; to concrete objects such as form, size, color, and saturation; to activities such as repetition, mirroring, movement, and displacement; to relations such as symmetry, balance, diffusion, direction,and variationthis book is an indispensable reference for beginners and seasoned visual thinkers alike. Whether you simply want to familiarize yourself with visual concepts or whether you're an experienced designer looking for new ways to convey your ideas to a client, Visual Grammar is the clearand concise manual that you've been looking for.

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Product Details

  • ISBN-13: 9781568985817
  • Publisher: Princeton Architectural Press
  • Publication date: 5/28/2006
  • Series: Design Briefs Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 96
  • Sales rank: 1,095,588
  • Product dimensions: 7.00 (w) x 8.50 (h) x 0.50 (d)

Meet the Author

Christian Leborg is a designer and design educator. He is founding partner of K, a knowledge and communications consultancy in Oslo, Norway.

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Table of Contents

Abstract objects
Point 10
Line 11
Surface 12
Volume 13
Dimensions 14
Format 16
Abstract structures
Formal structures 19
Gradation 20
Radiation 21
Informal structures 22
Visual distribution 23
Invisible/inactive structures 24
Structural skeleton 24
Concrete objects
Form 28
Size 30
Color 32
Concrete structures
Visible structures 35
Active structures 35
Texture 36
Activities
Repetition 40
Frequency/rhythm 40
Mirroring 42
Mirroring against a volume 43
Rotation 44
Upscaling/downscaling 46
Movement 48
Path 48
Direction 49
Superordinate/subordinate movement 49
Displacement 50
Direction of displacement 50
Relations
Attraction 55
Static 55
Symmetry/asymmetry 56
Balance 57
Groups 58
Fine/coarse 60
Diffusion 61
Direction 62
Position 63
Space 64
Weight 65
Amount/dominance 66
Neutral 68
Background/foreground 69
Coordination 70
Distance 71
Parallel 72
Angle 73
Negative/positive 74
Transparent/opaque 75
Tangent 76
Overlapping 78
Compound 79
Subtraction 80
Coincidence 81
Penetration 82
Extrusion 83
Influence 84
Modification 85
Variation 86
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