Visual Identities / Edition 1

Visual Identities / Edition 1

by Jean-Marie Floch, Alec McHoul, Pierre Van Osselaer
     
 

ISBN-10: 0826478786

ISBN-13: 9780826478788

Pub. Date: 08/22/2005

Publisher: Bloomsbury Academic

Translated from the French by Pierre van Osselaer and Alec McHoul, the six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of

Overview

Translated from the French by Pierre van Osselaer and Alec McHoul, the six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commercial signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commercial signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc.) Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practioners in advertising, marketing and design as well as students and academics in semiotics.

Product Details

ISBN-13:
9780826478788
Publisher:
Bloomsbury Academic
Publication date:
08/22/2005
Series:
Continuum Collection
Edition description:
New Edition
Pages:
192
Product dimensions:
6.36(w) x 9.02(h) x 0.59(d)

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