Visual Intelligence

Paperback (Print)
Buy New
Buy New from BN.com
$20.83
Buy Used
Buy Used from BN.com
$14.64
(Save 33%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 90%)
Other sellers (Paperback)
  • All (23) from $1.99   
  • New (7) from $22.28   
  • Used (16) from $1.99   

Overview

Today, our environment is dominated by the visual. This book explores "visual intelligence" as a basic and indispensable tool of cultural survival. The author offers a practical manual on a non-superficial level for those who seriously want to know how images are processed, how they function in relation to our innermost beings, and how they form the psychological fabric of our political, social, and economic environment. Barry defines how we derive meaning from images and examines perceptual process, how it has evolved, and the role it plays in our thinking. She critically examines the concept of rationality and explores how visual logic works to create meaning. The book goes behind the obvious and beyond the superficial as it critically examines the visual power and logic of images, cutting across a variety of areas: perceptual psychology, art, television, film, literature, advertising, and politics.
Read More Show Less

Product Details

  • ISBN-13: 9780791434369
  • Publisher: State University of New York Press
  • Publication date: 6/30/1997
  • Edition description: New Edition
  • Pages: 440
  • Product dimensions: 0.98 (w) x 9.00 (h) x 6.00 (d)

Table of Contents

List of Figures

Acknowledgments

Introduction

I. Perceiving Images

1. Perception and Visual "Common Sense"

Evolution, Emotion, and Subliminal Perception • Fallacies of Rationality • Perceptual Illusion • Remnants of Former Perceptual "Truths" • Neurology of Perception • Holistic versus Analytical Perceptual Views • Gestalt Roots • From Phi to AM • Event Perception, Media, and Logic • Perceptual Principles and Artistic Manipulation • Multisensory Surrounds and Virtual • Reality • Brain Wiring • Conclusion

2. The Nature and Power of Images

Defining the Image • Primal Invariance: Cave Art to Comics • Image Affordance • Inner Necessity • Mental Imagery • Metaphors of Mind • Eiconics • Conclusion

II. Mediated Images

3.The Language of Images

Language • Comics and Hieroglyphics • Proxemics • Deep Structure • Semiotics • Literary Imagery: Breaking through Words • Color • Light, Grain, Angle and Size • Conclusion

Close Up: Manipulating Public Images in the Age of Digitalization: J.F.K. Marries Marilyn; O.J. Metamorphoses from Black to White

4.Video's Moving Images

Video Experience and the Nature of the Image • Low and High Definition • The O.J. Phenomenon • Sensation, Information, and Dreams • Manipulating TV Images

Close Up: Manipulating Public Image through Television Image: "Teddy"

5.Film Logic and Rhetoric

Perception and the Development of Montage • Film Origins • Editing and Perceptual Process • Kuleshov Workshop • Pudovkin: Linkage Montage • Eisenstein: Dialectical Montage • From Long Take to CG • Sound and Mental Imagery • Hollywood Style and Linear Narrative • Color Comes to Black and White • 2-D to 3-D • SFX • The Third Phase • Conclusion

Close Up: Tailhook "Top Guns": Living Up to the Image

III. Controversial Images

6. Advertising Images: Seduction, Shock, and the Unwary

Ads as Gestalts • Tension and Closure • The Big Idea • Embeds and Subliminal Advertising • Advertising and Color • The Sex-Sell: Women's Bodies and Normative Images • The Sex-Sell: Men and Their Machines • Joe Camel and the Marlboro Man: Images That Kill • Conclusion

7. Political Images: Public Relations, Advertising, and Propaganda

Hill and Knowlton's PR War Effort • Political Advertising and Public Image • Images of Hitler • Image and Group Psychology • Conclusion

8. Media Images and Violence

Physical Causes of Violence • Desensitivity • Attitudinal Studies and Image: Mean World Consequences • How Violent Is TV? • Imitative Violence • Long Term Studies • The New Violence • The Public Trust • Video Games • Conclusion

Conclusion

Notes

Bibliography

Index

Read More Show Less

Customer Reviews

Average Rating 3
( 2 )
Rating Distribution

5 Star

(1)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(1)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted December 4, 2012

    Content of book gets five stars, this review is about the awful

    Content of book gets five stars, this review is about the awful nook book.
    I bought the nook version of this book, and it is very low quality. The table of contents and list of figures are not complete (four of the pages are blank), and whenever I would search the book, it would close the nook app. 

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 13, 2002

    A recommended read

    I found Visual Intelligence to be a great resource for an overview of the dynamics of perception, vision, and even to some extent US culture. The book breaks through much of the jargon associated with visual, psychological and scientific fields. It included excellent real-life examples and solid logic behind a potentially complicated subject.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing all of 2 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)