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I. Perceiving Images
1. Perception and Visual "Common Sense"
Evolution, Emotion, and Subliminal Perception • Fallacies of Rationality • Perceptual Illusion • Remnants of Former Perceptual "Truths" • Neurology of Perception • Holistic versus Analytical Perceptual Views • Gestalt Roots • From Phi to AM • Event Perception, Media, and Logic • Perceptual Principles and Artistic Manipulation • Multisensory Surrounds and Virtual • Reality • Brain Wiring • Conclusion
2. The Nature and Power of Images
Defining the Image • Primal Invariance: Cave Art to Comics • Image Affordance • Inner Necessity • Mental Imagery • Metaphors of Mind • Eiconics • Conclusion
II. Mediated Images
3.The Language of Images
Language • Comics and Hieroglyphics • Proxemics • Deep Structure • Semiotics • Literary Imagery: Breaking through Words • Color • Light, Grain, Angle and Size • Conclusion
Close Up: Manipulating Public Images in the Age of Digitalization: J.F.K. Marries Marilyn; O.J. Metamorphoses from Black to White
4.Video's Moving Images
Video Experience and the Nature of the Image • Low and High Definition • The O.J. Phenomenon • Sensation, Information, and Dreams • Manipulating TV Images
Close Up: Manipulating Public Image through Television Image: "Teddy"
5.Film Logic and Rhetoric
Perception and the Development of Montage • Film Origins • Editing and Perceptual Process • Kuleshov Workshop • Pudovkin: Linkage Montage • Eisenstein: Dialectical Montage • From Long Take to CG • Sound and Mental Imagery • Hollywood Style and Linear Narrative • Color Comes to Black and White • 2-D to 3-D • SFX • The Third Phase • Conclusion
Close Up: Tailhook "Top Guns": Living Up to the Image
III. Controversial Images
6. Advertising Images: Seduction, Shock, and the Unwary
Ads as Gestalts • Tension and Closure • The Big Idea • Embeds and Subliminal Advertising • Advertising and Color • The Sex-Sell: Women's Bodies and Normative Images • The Sex-Sell: Men and Their Machines • Joe Camel and the Marlboro Man: Images That Kill • Conclusion
7. Political Images: Public Relations, Advertising, and Propaganda
Hill and Knowlton's PR War Effort • Political Advertising and Public Image • Images of Hitler • Image and Group Psychology • Conclusion
8. Media Images and Violence
Physical Causes of Violence • Desensitivity • Attitudinal Studies and Image: Mean World Consequences • How Violent Is TV? • Imitative Violence • Long Term Studies • The New Violence • The Public Trust • Video Games • Conclusion
Posted December 4, 2012
Content of book gets five stars, this review is about the awful nook book.
I bought the nook version of this book, and it is very low quality. The table of contents and list of figures are not complete (four of the pages are blank), and whenever I would search the book, it would close the nook app.
Posted January 13, 2002
I found Visual Intelligence to be a great resource for an overview of the dynamics of perception, vision, and even to some extent US culture. The book breaks through much of the jargon associated with visual, psychological and scientific fields. It included excellent real-life examples and solid logic behind a potentially complicated subject.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.