Visual Intelligence

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Today, our environment is dominated by the visual. This book explores "visual intelligence" as a basic and indispensable tool of cultural survival. The author offers a practical manual on a non-superficial level for those who seriously want to know how images are processed, how they function in relation to our innermost beings, and how they form the psychological fabric of our political, social, and economic environment. Barry defines how we derive meaning from images and examines perceptual process, how it has evolved, and the role it plays in our thinking. She critically examines the concept of rationality and explores how visual logic works to create meaning. The book goes behind the obvious and beyond the superficial as it critically examines the visual power and logic of images, cutting across a variety of areas: perceptual psychology, art, television, film, literature, advertising, and politics.
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Product Details

  • ISBN-13: 9780791434369
  • Publisher: State University of New York Press
  • Publication date: 6/30/1997
  • Edition description: New Edition
  • Pages: 440
  • Sales rank: 1,198,711
  • Product dimensions: 0.98 (w) x 9.00 (h) x 6.00 (d)

Table of Contents

List of Figures



I. Perceiving Images

1. Perception and Visual "Common Sense"

Evolution, Emotion, and Subliminal Perception • Fallacies of Rationality • Perceptual Illusion • Remnants of Former Perceptual "Truths" • Neurology of Perception • Holistic versus Analytical Perceptual Views • Gestalt Roots • From Phi to AM • Event Perception, Media, and Logic • Perceptual Principles and Artistic Manipulation • Multisensory Surrounds and Virtual • Reality • Brain Wiring • Conclusion

2. The Nature and Power of Images

Defining the Image • Primal Invariance: Cave Art to Comics • Image Affordance • Inner Necessity • Mental Imagery • Metaphors of Mind • Eiconics • Conclusion

II. Mediated Images

3.The Language of Images

Language • Comics and Hieroglyphics • Proxemics • Deep Structure • Semiotics • Literary Imagery: Breaking through Words • Color • Light, Grain, Angle and Size • Conclusion

Close Up: Manipulating Public Images in the Age of Digitalization: J.F.K. Marries Marilyn; O.J. Metamorphoses from Black to White

4.Video's Moving Images

Video Experience and the Nature of the Image • Low and High Definition • The O.J. Phenomenon • Sensation, Information, and Dreams • Manipulating TV Images

Close Up: Manipulating Public Image through Television Image: "Teddy"

5.Film Logic and Rhetoric

Perception and the Development of Montage • Film Origins • Editing and Perceptual Process • Kuleshov Workshop • Pudovkin: Linkage Montage • Eisenstein: Dialectical Montage • From Long Take to CG • Sound and Mental Imagery • Hollywood Style and Linear Narrative • Color Comes to Black and White • 2-D to 3-D • SFX • The Third Phase • Conclusion

Close Up: Tailhook "Top Guns": Living Up to the Image

III. Controversial Images

6. Advertising Images: Seduction, Shock, and the Unwary

Ads as Gestalts • Tension and Closure • The Big Idea • Embeds and Subliminal Advertising • Advertising and Color • The Sex-Sell: Women's Bodies and Normative Images • The Sex-Sell: Men and Their Machines • Joe Camel and the Marlboro Man: Images That Kill • Conclusion

7. Political Images: Public Relations, Advertising, and Propaganda

Hill and Knowlton's PR War Effort • Political Advertising and Public Image • Images of Hitler • Image and Group Psychology • Conclusion

8. Media Images and Violence

Physical Causes of Violence • Desensitivity • Attitudinal Studies and Image: Mean World Consequences • How Violent Is TV? • Imitative Violence • Long Term Studies • The New Violence • The Public Trust • Video Games • Conclusion





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Customer Reviews

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  • Anonymous

    Posted December 4, 2012

    Content of book gets five stars, this review is about the awful

    Content of book gets five stars, this review is about the awful nook book.
    I bought the nook version of this book, and it is very low quality. The table of contents and list of figures are not complete (four of the pages are blank), and whenever I would search the book, it would close the nook app. 

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  • Anonymous

    Posted January 13, 2002

    A recommended read

    I found Visual Intelligence to be a great resource for an overview of the dynamics of perception, vision, and even to some extent US culture. The book breaks through much of the jargon associated with visual, psychological and scientific fields. It included excellent real-life examples and solid logic behind a potentially complicated subject.

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