Visual Intelligence: Perception, Image, and Manipulation in Visual Communication

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Today, our environment is dominated by the visual. This book explores "visual intelligence" as a basic and indispensable tool of cultural survival. The author offers a practical manual on a non-superficial level for those who seriously want to know how images are processed, how they function in relation to our innermost beings, and how they form the psychological fabric of our political, social, and economic environment. Barry defines how we derive meaning from images and examines perceptual process, how it has ...
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Overview

Today, our environment is dominated by the visual. This book explores "visual intelligence" as a basic and indispensable tool of cultural survival. The author offers a practical manual on a non-superficial level for those who seriously want to know how images are processed, how they function in relation to our innermost beings, and how they form the psychological fabric of our political, social, and economic environment. Barry defines how we derive meaning from images and examines perceptual process, how it has evolved, and the role it plays in our thinking. She critically examines the concept of rationality and explores how visual logic works to create meaning. The book goes behind the obvious and beyond the superficial as it critically examines the visual power and logic of images, cutting across a variety of areas: perceptual psychology, art, television, film, literature, advertising, and politics.
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Editorial Reviews

Booknews
Communications scholar Barry explains how people process images; how images function in relation to our innermost beings; and how they form the psychological fabric of our political, social, and economic environment. She shows how we use visual logic to derive meaning from images, and critically examines the power of images in art, television, film, literature, advertising, and politics. Lightly illustrated. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780791434352
  • Publisher: State University of New York Press
  • Publication date: 6/1/1997
  • Series: Suny Series, Urban Voices, Urban Visions
  • Pages: 425
  • Product dimensions: 6.14 (w) x 9.30 (h) x 1.01 (d)

Table of Contents

List of Figures
Acknowledgments
Introduction 1
1 Perception and Visual "Common Sense" 15
2 The Nature and Power of Images 69
3 The Language of Images 107
4 Video's Moving Images 157
5 Film Logic and Rhetoric 191
6 Advertising Images: Seduction, Shock, and the Unwary 253
7 Political Images: Public Relations, Advertising, and Propaganda 281
8 Media Images and Violence 301
Conclusion 333
Notes 339
Bibliography 389
Index 417
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