Visual Literacy / Edition 1

Visual Literacy / Edition 1

by Paul Messaris
     
 

ISBN-10: 0813319374

ISBN-13: 9780813319377

Pub. Date: 12/01/1993

Publisher: Westview Press

Post-industrial humankind is inundated daily with visual images. Televisions transmit their blue haze into dark living rooms; advertisements and billboards bombard us at every turn; movies evoke tears, outrage, or hilarity; and the visual arts elicit strong emotional or intellectual responses. At almost every moment, several visual images are warring for our

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Overview

Post-industrial humankind is inundated daily with visual images. Televisions transmit their blue haze into dark living rooms; advertisements and billboards bombard us at every turn; movies evoke tears, outrage, or hilarity; and the visual arts elicit strong emotional or intellectual responses. At almost every moment, several visual images are warring for our attention in order to make a claim, sell a product, or call us to action. Faced with visual overload, how do we interpret these images? What is happening when a picture moves us? What process takes place in our minds as we respond to such visual devices as close-ups, camera angles, and flashbacks?This book provides a foundation for answering these questions. Encouraging his readers to become “visually literate,” Paul Messaris takes them on a journey through four major conceptual levels of understanding: imparting visual literacy as a prerequisite for comprehending visual media; creating awareness of the general cognitive consequences of visual literacy; making us alert to visual manipulation; and promoting aesthetic appreciation of the images we see. Taken together, these approaches provide a comprehensive view of how visual images are produced and interpreted, and of what their potential social consequences may be.

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Product Details

ISBN-13:
9780813319377
Publisher:
Westview Press
Publication date:
12/01/1993
Edition description:
New Edition
Pages:
224
Product dimensions:
0.51(w) x 6.00(h) x 9.00(d)
Lexile:
1540L (what's this?)

Table of Contents

List of Figures
Acknowledgments
1Four Aspects of Visual Literacy1
Still Images9
Film and Television14
Cognitive Consequences of Visual Literacy21
Awareness of Artistry and Visual Manipulation29
2The Interpretation of Still Images41
Abstract Representation42
Concrete Representation46
Empirical Evidence60
3The Interpretation of Film and Television71
Point-of-View Editing74
Editing as an Indicator of Thoughts and Emotions86
The Modulation of Emphasis and Viewer Involvement89
Beyond Point-of-View Editing93
Propositional Editing106
4General Cognitive Consequences of Visual Literacy113
Propositionality Revisited113
Representational Categories and World Views118
Spatial Intelligence123
From Concrete to Abstract to Analogy129
5Awareness of Artistry and Manipulation135
The Detection of Artifice138
Unconcealed Artifice147
Visual Manipulation154
6Conclusion: Other Questions, Other "Literacies"165
Images and the Appearance of Reality166
Images and Cultures168
Familiarity with Visual Subject Matter176
"Production Literacy"180
References185
About the Book and Author201
Index203

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