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Visual Merchandising and Display / Edition 4

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A brand new edition of the bestselling text aimed at anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest to window and interior displays, optimizing the retailer's image and the target market.

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Product Details

  • ISBN-13: 9781563671739
  • Publisher: Fairchild Books
  • Publication date: 2/28/1999
  • Edition description: Older Edition
  • Edition number: 4
  • Pages: 362
  • Product dimensions: 8.42 (w) x 11.26 (h) x 0.99 (d)

Meet the Author

Martin M. Pegler has worked as a design, manufacturer, store planner and consultant for over 40 years. He is the author of the Fairchild Dictionary of Interior Design.

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Table of Contents

Pt. 1 Getting started - visual merchandising and display basics 1
1 Why do we display? 2
2 Color and texture 6
3 Line and composition 16
4 Light and lighting 24
5 Types of display and display settings 42
Pt. 2 Where to display 52
6 The exterior of the store 54
7 Display window construction 60
8 Store interiors 74
Pt. 3 What to use for successful displays 88
9 Mannequins 90
10 Alternatives to the mannequin 100
11 Dressing the three-dimensional form 116
12 Fixtures 124
13 Visual merchandising and dressing fixtures 142
14 Modular fixtures and systems in store planning 158
15 Furniture as props 166
Pt. 4 Visual merchandising and display techniques 178
16 Attention-getting devices 180
17 Familiar symbols 196
18 Masking and proscenia 210
19 Sale ideas 220
20 Fashion accessories 230
21 Home fashions, hard goods, and food displays 242
22 Graphics and signage 254
Pt. 5 Visual merchandising and planning 264
23 Visual merchandise planning 266
24 Setting up a display shop 274
25 Store planning and design 280
26 Visual merchandising and the changing face of retail 296
Pt. 6 Related areas of visual merchandising and display 308
27 Point-of-purchase display 310
28 Exhibit and trade show design - industrial display 328
29 Fashion shows 346
30 Trade organizations and sources 350
31 Career opportunities in visual merchandising 356
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