Visual Merchandising and Display / Edition 4

Visual Merchandising and Display / Edition 4

by Martin M. Pegler
     
 

ISBN-10: 1563671735

ISBN-13: 9781563671739

Pub. Date: 02/28/1999

Publisher: Fairchild Books

A brand new edition of the bestselling text aimed at anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest to window and interior

Overview

A brand new edition of the bestselling text aimed at anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest to window and interior displays, optimizing the retailer's image and the target market.

Product Details

ISBN-13:
9781563671739
Publisher:
Fairchild Books
Publication date:
02/28/1999
Edition description:
Older Edition
Pages:
362
Product dimensions:
8.42(w) x 11.26(h) x 0.99(d)

Table of Contents

* Getting Started: Visual Merchandising and Display Basics
• Why Do We Display; Color and Texture; Line and Composition; Light and Lighting; Types of Display and Display Settings
• Where to Display
• The Exterior of the Store; Display Window Construction; Store Interiors
• What to Use for Successful Displays
• Mannequins; Alternatives to the Mannequin; Dressing the Three-Dimensional Form; Fixtures; Dressing Fixtures; Visual Merchandising; Modular Fixtures and Systems in Store Planning; Furniture as Props
• Visual Merchandising and Display Techniques
• Attention-Getting Devices; Familiar Symbols; Masking and Proscenia; Sale Ideas; Fashion Accessories; Graphics and Signage
• Visual Merchandising and Planning
• Visual Merchandise Planning; Setting Up a Display Shop; Store Planning and Design; Visual Merchandising and the Changing Face of Retail
• Related Areas of Merchandising and Display
• Point-of-Purchase Display; Exhibit and Trade Show Design; Industrial Display; Fashion Shows; Trade Organizations and Sources; Career Opportunities in Visual Merchandising

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