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Visual Merchandising: The Business of Merchandise Presentation / Edition 1

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Overview

Coverage of the essentials of visual merchandising and the basic methodology of presentation, including design, composition, color, display props and mannequins, lighting, and more.

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Product Details

  • ISBN-13: 9780827357594
  • Publisher: Cengage Learning
  • Publication date: 1/17/1996
  • Series: SV-Fashion Merchandising Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 335
  • Product dimensions: 7.81 (w) x 9.16 (h) x 0.52 (d)

Meet the Author

Robert Colborne is a teacher of fashion, fashion merchandising, and retailing for four major fashion merchandising programs in the Chicago area: Rainey Harper College, Ray College of Design, The International Academy, and Joliet Junior College. He is also the Chairman of the Fashion Advisory board for Chicago Public Schools and a visual merchndising consultant to many retailers in the Chicago area.

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Table of Contents

Preface. Image. Stores. Fashion Merchandise Presentation 1900-1992. Design Composition. Color. Display Props. Store Lighting. FIxtures. The Mannequin. Flowers. Signs. Supplies-Setting Up Shop. Vendors and Markets. Fashion News and Communication. Who Is Doing the Presentation? The Freelance Display Designer.

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