×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Visual Merchandising & Store Design Workbook
     

Visual Merchandising & Store Design Workbook

by Greg Gorman
 

Successful designs for retail stores require a combination of three important elements: visual merchandising, fixturing and lighting. When composed correctly the three create excitement in the store, a retail theater. This book shows you how to start with basic sketches and finish with signed contracts. Excellent illustrations give scores of examples of floor

Overview

Successful designs for retail stores require a combination of three important elements: visual merchandising, fixturing and lighting. When composed correctly the three create excitement in the store, a retail theater. This book shows you how to start with basic sketches and finish with signed contracts. Excellent illustrations give scores of examples of floor layouts, lighting arrangements, fixture studies and finished store plans. Greg M. Gorman has done store planning and visual merchandising for department stores, specialty shops and vendor shops, and has contributed to VMSD: Visual Merchandise and Store Design magazine. This book will help any student of store design or retail store owner develop the skills to create visual excitement.

Product Details

ISBN-13:
9780944094204
Publisher:
ST Media Group International, Incorporated
Publication date:
04/15/2001
Edition description:
Workbook
Pages:
111
Product dimensions:
8.00(w) x (h) x 0.25(d)

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews