Visual Research: An Introduction to Research Methodologies in Graphic Design

Visual Research: An Introduction to Research Methodologies in Graphic Design

by Ian Noble, Russell Bestley
     
 

Visual Research: An Introduction to Research Methodologies is a guide to the practice of researching for graphic design projects.

The book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Inspirational case studies demonstrate how the use of

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Overview

Visual Research: An Introduction to Research Methodologies is a guide to the practice of researching for graphic design projects.

The book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Inspirational case studies demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

This new edition is packed with more than 200 color illustrations and includes all new case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.  

Product Details

ISBN-13:
9782940411603
Publisher:
Bloomsbury Academic
Publication date:
11/01/2011
Series:
Required Reading Range Series
Edition description:
Second Edition
Pages:
224
Product dimensions:
8.50(w) x 11.70(h) x 0.90(d)

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