Visual Rhetoric in a Digital World: A Critical Sourcebook / Edition 1

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More About This Textbook

Overview

This sourcebook helps composition instructors consider what it means to teach visual rhetoric in the context of the multimedia classroom. Drawn from a range of disciplines, readings address visual argument, rhetoric of the image and design, and how culture shapes visual understanding.

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Product Details

  • ISBN-13: 9780312409753
  • Publisher: Bedford/St. Martin's
  • Publication date: 3/28/2004
  • Edition description: First Edition
  • Edition number: 1
  • Pages: 504
  • Product dimensions: 5.99 (w) x 9.28 (h) x 0.69 (d)

Table of Contents

INTRODUCTION

Placing the Visual in the Writing Classroom

Part One TOWARD A PEDAGOGY OF THE VISUAL

Introduction

1 Visualizing English: Recognizing the Hybrid Literacy of Visual and Verbal Authorship on the Web
CRAIG STROUPE

2 Multimodality, Multimedia, and Genre
GUNTHER KRESS

3 Learning from the Past: Verbal and Visual Literacy in Early Modern Rhetoric and Writing Pedagogy
CATHERINE L. HOBBS

4 Metamedia Literacy: Transforming Meanings and Media
J. L. LEMKE

5 Seeing the Text
STEPHEN A. BERNHARDT

6 Reading the Visual in College Writing Classes
CHARLES A. HILL

Part Two THE RHETORIC OF THE IMAGE


Introduction

7 Pictures, Symbols, and Signs
RUDOLPH ARNHEIM

8 Rhetoric of the Image
ROLAND BARTHES

9 Representing Macbeth: A Case Study in Visual Rhetoric
HANNO H. J. EHSES

10 The Role of Abstraction in Scientific Illustration: Implications for Pedagogy
PUNYASHLOKE MISHRA

11 From The Vocabulary of Comics
SCOTT MCCLOUD

12 Visual Pragmatism for a Virtual World
BARBARA STAFFORD

Part Three THE RHETORIC OF DESIGN


Introduction

13 Rhetoric, Humanism, and Design
RICHARD BUCHANAN

14 Delivering the Message: Typography and the Materiality of Writing
JOHN TRIMBUR

15 The Rules of Typography According to Crackpots Experts
JEFFERY KEEDY

16 Electronic Typography: The New Visual Language
JESSICA HELFAND

17 The Power of Punctuation
MARTIN SOLOMON

18 Repetition and the Rhetoric of Visual Design
JAMES E. PORTER AND PATRICIA A. SULLIVAN


Part Four VISUAL RHETORIC AND ARGUMENT

Introduction

19 Toward a Theory of Visual Argument
DAVID S. BIRDSELL AND LEO GROARKE

20 Building Visual Communication Theory by Borrowing from Rhetoric
KEITH KENNEY

21 The Possibility and Actuality of Visual Arguments
J. ANTHONY BLAIR

22 The Problem of Electronic Argument: A Humanist's Perspective
MICHELE S. SHAUF

23 Figures of Rhetoric
RICHARD A. LANHAM

24 Rhetorical Devices and Tight Integration
ROBERT HORN

Part Five VISUAL RHETORIC AND CULTURE


Introduction

25 Studying Visual Culture
IRIT ROGOFF

26 Black Vernacular: Architecture as Cultural Practice
BELL HOOKS

27 The Wall, the Screen, and the Image: The Vietnam Veterans Memorial
MARITA STURKEN

28 Subjunctive Documentary: Computer Imaging and Simulation
MARK J. P. WOLF

29 Paradigms Lost and Found: The "Crisis of Representation" and Visual Anthropology
NANCY LUTKEHAUS AND JENNY COOL

30 The Implications of Electronic Information for the Sociology of Knowledge
RICHARD A. LANHAM

Selected Readings for Further Study

Notes on the Authors

Note on the Editor

Index

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