Visual Thinking: for Design by Colin Ware | 9780123708960 | Paperback | Barnes & Noble
Visual Thinking: for Design

Visual Thinking: for Design

by Colin Ware
     
 

ISBN-10: 0123708966

ISBN-13: 9780123708960

Pub. Date: 04/18/2008

Publisher: Elsevier Science

Increasingly, designers need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.

In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice

Overview

Increasingly, designers need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.

In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand.

Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.

• Presents visual thinking as a complex process that can be supported in every stage using specific design techniques.
• Provides practical, task-oriented information for designers and software developers charged with design responsibilities.
• Includes hundreds of examples, many in the form of integrated text and full-color diagrams.
• Steeped in the principles of “active vision,” which views graphic designs as cognitive tools.

Product Details

ISBN-13:
9780123708960
Publisher:
Elsevier Science
Publication date:
04/18/2008
Series:
Morgan Kaufmann Series in Interactive Technologies Series
Pages:
256
Sales rank:
565,398
Product dimensions:
7.40(w) x 9.20(h) x 0.60(d)

Table of Contents

VISUAL QUERIES
WHAT WE CAN EASILY SEE
STRUCTURING TWO DIMENSIONAL SPACE
COLOR
GETTING THE INFORMATION: VISUAL SPACE AND TIME
VISUAL OBJECTS, WORDS, AND MEANING
VISUAL AND VERBAL NARRATIVE
CREATIVE META SEEING
THE DANCE OF MEANING

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