Vital Signs: Perspectives on the Health of American Campaigning

Vital Signs: Perspectives on the Health of American Campaigning

by David A. Dulio, Candice J. Nelson
     
 

It was the best of elections; it was the worst of elections. The 2004 presidential contest mobilized a record number of voters, with 121 million Americans showing up at the polls. But in many eyes, the 2004 race also plumbed new depths. It was the most expensive presidential election in history, with a price tag of $2.2 billion. It was also marked by unprecedented

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Overview

It was the best of elections; it was the worst of elections. The 2004 presidential contest mobilized a record number of voters, with 121 million Americans showing up at the polls. But in many eyes, the 2004 race also plumbed new depths. It was the most expensive presidential election in history, with a price tag of $2.2 billion. It was also marked by unprecedented negativity for example, both George W. Bush and John Kerry came under fire for their activities during the Vietnam War, which ended three decades ago.

In V ital Signs, David Dulio and Candice Nelson analyze the Bush and Kerry campaigns and use them as the springboard for a broader exploration of the current U.S. campaign system and its strengths and weaknesses. The book addresses four key issues: Who's in charge of modern campaigns? How effective are the key players? What role does money play? And are campaigns being conducted in an ethical manner?

In answering these questions, Dulio and Nelson draw on a wide range of sources, including focus groups, interviews with campaign professionals, and a unique dataset based on multiple surveys of political consultants, party operatives, and the public. The culmination of the seven-year "Improving Campaign Conduct" project, Vital Signs should become an integral part of the debate about American campaigns and elections.

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Editorial Reviews

From the Publisher

"By carefully presenting survey results, they cut through some of the anecodotal clutter about political campaigns. Recommended." —R. M. Flanagan, CUNY College of Staten Island, CHOICE

Product Details

ISBN-13:
9780815797906
Publisher:
Brookings Institution Press
Publication date:
05/26/2006
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
225
File size:
1 MB

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