Vitamania: Vitamins in American Culture / Edition 1

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 92%)
Other sellers (Paperback)
  • All (27) from $1.99   
  • New (11) from $5.32   
  • Used (16) from $1.99   

Overview

"Vital reading for anyone who wants to understand the public's decades-long love affair with vitamin supplements. Rima Apple deftly explores the science, politics, history, marketing, and mystique that have kept vitamins a hot-button issue for the American public."--Bonnie Liebman, Director of Nutrition, Center for Science in the Public Interest

"Have you taken your vitamins today?"

That question echoes daily through American households. Thanks to intensive research in nutrition and medicine, the importance of vitamins to health is undisputed. But millions of Americans believe that the vitamins they get in their food are not enough. Vitamin supplements have become a multibillion-dollar industry. At the same time, many scientists, consumer advocacy groups, and the federal Food and Drug Administration doubt that most people need to take vitamin pills.

Vitamania tells how and why vitamins have become so important to so many Americans. Rima Apple examines the claims and counterclaims of scientists, manufacturers, retailers, politicians, and consumers from the discovery of vitamins in the early twentieth century to the present. She reveals the complicated interests--scientific, professional, financial--that have propelled the vitamin industry and its would-be regulators. From early advertisements linking motherhood and vitamin D, to Linus Pauling's claims for vitamin C, to recent congressional debates about restricting vitamin products, Apple's insightful history shows the ambivalence of Americans toward the authority of science. She also documents how consumers have insisted on their right to make their own decisions about their health and their vitamins.

Vitamania makes fascinating reading for anyone who takes--or refuses to take--vitamins. It will be of special interest to students, scholars, and professionals in public health, the biomedical sciences, history of medicine and science, twentieth-century history, nutrition, marketing, and consumer studies.

Rima D. Apple teaches at the University of Wisconsin, Madison, where she holds a joint appointment in the Department of Consumer Science and the Women's Studies Program. She is the author of Mothers and Medicine: A Social History of Infant Feeding, 1890-1950 and editor of Women, Health, and Medicine in America: A Historical Handbook.

Read More Show Less

Product Details

  • ISBN-13: 9780813522784
  • Publisher: Rutgers University Press
  • Publication date: 6/1/1996
  • Series: Health and Medicine Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 264
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.60 (d)

Table of Contents

List of Illustrations
Acknowledgments
Introduction: "Perhaps Your Diet Is Too Modern": The Discovery of Avitaminosis 1
Ch. 1 "They Need It Now": Popular Science and Advertising in the Interwar Period 13
Ch. 2 "To Protect the Interest of the Public": Vitamins, Marketing, and Research 33
Ch. 3 "Superior Knowledge": Pharmacists, Grocers, Physicians, and Linus Pauling 54
Ch. 4 Miles One-A-Day: The History of a Vitamin Dynasty 85
Ch. 5 Acnotabs: Scientific Evidence in the Marketplace 109
Ch. 6 "Millions of Consumers Are Being Misled": The Food and Drug Administration and Consumer Protection 125
Ch. 7 "Preserve Our Health Freedom": Science in Consumer Politics 144
Ch. 8 "Intensity" Makes the Difference: Vitamins in the Political Process 158
Conclusion: Vitamania?: Vitamins in Late Twentieth-Century United States 179
Notes 199
Index 233
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)