Volkswagen Beetle

Volkswagen Beetle

by Richard Copping
     
 

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Few if any cars have achieved the iconic status of Volkswagen's classic, much-loved Beetle. With origins in Nazi Germany, it was rescued post-war by the British and enjoyed a meteoric rise in the late 60s. Volkswagen's Director General, Heinz Nordhoff created a Beetle with the intention to perfect one model of the "people's car" which would endure. And it did with

Overview


Few if any cars have achieved the iconic status of Volkswagen's classic, much-loved Beetle. With origins in Nazi Germany, it was rescued post-war by the British and enjoyed a meteoric rise in the late 60s. Volkswagen's Director General, Heinz Nordhoff created a Beetle with the intention to perfect one model of the "people's car" which would endure. And it did with nearly 22 million cars sold worldwide. Author Richard Copping recounts the Beetle's colorful story including the essential role played by legendary maverick ad agency Doyle Dane Bernbach who created the "Think Small" campaign.

Product Details

ISBN-13:
9780747814474
Publisher:
Bloomsbury USA
Publication date:
09/23/2014
Series:
Shire Library Series
Pages:
64
Sales rank:
389,591
Product dimensions:
5.90(w) x 8.20(h) x 0.30(d)

Related Subjects

Meet the Author


Lifelong Volkswagen enthusiast Richard A. Copping has written over a dozen books covering a variety of models, and regularly contributes articles to a number of magazines. He is the author of Shire's VW Camper and Microbus. Mr Copping lives in England.

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