Walk the Walk: The #1 Rule for Real Leaders

Overview

Most leaders focus too much on what they say and not nearly enough on setting an example. This audiobook shows what happened in those unusual cases of true leaders—in business, education, the military, and nonprofits—who always walked the walk, especially when times got tough. In a skeptical world, their actions gave them more credibility than even the best possible speeches. Consider how

• Herb Kelleher and Colleen Barrett of Southwest Airlines were serious about putting employees first, and proved it by ...

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Overview

Most leaders focus too much on what they say and not nearly enough on setting an example. This audiobook shows what happened in those unusual cases of true leaders—in business, education, the military, and nonprofits—who always walked the walk, especially when times got tough. In a skeptical world, their actions gave them more credibility than even the best possible speeches. Consider how

• Herb Kelleher and Colleen Barrett of Southwest Airlines were serious about putting employees first, and proved it by sticking to a no-layoffs policy while other airlines made major cuts.

• Sony founder Masuro Ibuka, who stressed originality over profits, waited for years while his competitors made color televisions—and then released the Trinitron, a breakthrough product that blew the other sets out of the water.

• Martin Luther King Jr. was so committed to nonviolence that he let a racist detractor beat him up in front of a crowded auditorium rather than raise a hand against him.

Ultimately, leadership doesn’t depend on who you are, what you say, or how you say it, but only on what you do. The eye-opening examples in Walk the Walk will inspire leaders at all levels.

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What People Are Saying

Geoff Colvin
"Leaders and aspiring leaders should thank Alan Deutschman for this powerful message. Your words alone mean nothing. Your actions-and only your actions-speak. All successful leaders understand it, while failed leaders don't."--(Geoff Colvin, author of Talent Is Overrated)
Wendy Kopp
"Walk the Walk is an inspiring, centering read. It grounds us all in the most important elements of leadership and challenges us to fulfill our potential in enlisting the commitment and energy of others."--(Wendy Kopp, CEO and founder, Teach for America)
Mimi Silbert
"I always say that 'change' is a verb. It has to happen in action. You have to do it. That's the terrific lesson of Walk the Walk. This inspiring book looks at real leaders who've made themselves part of the change-and the extraordinary results they've achieved."--(Mimi Silbert, CEO, Delancey Street Foundation)
Urban Meyer
"A great read. Walk the Walk should be required reading for anyone who aspires to lead. Its message is simple: If you want to be a leader, you have to understand the impact of your actions. This book will force leaders to look in the mirror and decide that they need to walk the walk."--(Urban Meyer, head football coach, University of Florida)
Carla ODell
"With riveting stories of leaders from every sector, Walk the Walk serves as a reminder that business, at its best, is a moral enterprise. This book will give support to leaders who want to do the right thing and do well in the process."--(Carla O'Dell, president, APQC, and coauthor of If We Only Knew What We Know)
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Product Details

  • ISBN-13: 9781441804679
  • Publisher: Brilliance Audio
  • Publication date: 9/3/2009
  • Format: MP3 on CD
  • Edition description: Unabridged
  • Product dimensions: 5.30 (w) x 7.40 (h) x 0.60 (d)

Meet the Author

Alan Deutschman’s widely acclaimed Change or Die debunked our myths about this crucial topic and revealed the surprising truths about what actually inspires and motivates real change. He has been the Silicon Valley correspondent for Fortune, a senior writer at Fast Company, a senior writer and columnist at GQ, and a contributing editor at Vanity Fair and New York. His articles have appeared in the New York Times Magazine, Wired, and Salon. He is also the former executive director of Unboundary, a consulting firm with clients including FedEx, Charles Schwab, and Coca-Cola. He gives speeches about change at leadership conferences.
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