Walking the Talk: The Business Case for Sustainable Development / Edition 1

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Walking the Talk represents a first: major business leaders arguing that sustainability is not only compatible with but crucial to business success. Drawing on nearly 70 case histories of companies around the world, the authors show how the three pillars of sustainable development — economic growth, ecological balance, and social progress — work to improve the bottom line even as they create a better world.

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Editorial Reviews

Swiss industrialist Stephan Schmidheiny, Charles O. Holliday (Chairman and CEO, DuPont) and Philip Watts (Chairman, Royal Dutch/Shell) argue that sustainable development is good for business. Drawing upon 67 business case studies from around the world, the authors present evidence that good corporate social and environmental performance benefits the bottom line as well as the planet. They also contend that globalization of the marketplace is the best path towards sustainable human progress. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9781576752340
  • Publisher: Berrett-Koehler Publishers, Inc.
  • Publication date: 10/28/2002
  • Edition description: First Edition
  • Edition number: 1
  • Pages: 288
  • Product dimensions: 6.44 (w) x 9.44 (h) x 0.69 (d)

Table of Contents

Foreword 8
Part 1 The Foundation 11
The business case for sustainable development 12
Case Studies
1 Norsk Hydro: a business case for sustainable development 32
2 SC Johnson: sustainable communities 33
3 Shell: community development in Nigeria 34
4 MeadWestvaco: its Brazilian subsidiary Rigesa 36
5 Dow Jones Sustainability Indexes 37
Part 2 The Ten Building Blocks 39
1. The market 40
2. The right framework 58
Case Studies
6 Business Council for Sustainable Development-Gulf of Mexico: Mississippi forests 80
7 Dow: SafeChem 81
3. Eco-efficiency 83
Case Studies
8 General Motors de Mexico: water conservation 96
9 Grupo Minetti: cement kiln technology in the disposal of industrial wastes 96
10 Norsk Hydro: aluminum recycling 97
11 BASF: an eco-efficiency tool 98
12 The Warehouse Group: new software for energy efficiency 98
13 CH2M HILL and Nike: eco-efficiency through supply-chain metrics 99
14 Cemento de EI Salvador: furnaces and forests 100
15 Fundacion Entorno: eco-efficiency kit 100
16 Tokyo Electric Power Company: eco-efficient energy 101
4. Corporate social responsibility 103
Case Studies
17 Severn Trent: Cromford Venture Center 115
18 Terranova: San Isidro development and training center 116
19 Companhia Vale do Rio Doce: Education on Rails 117
20 Holcim: the youth center 118
21 Adidas-Salomon: supply chain management 118
22 Western Power: the Greening Challenge 120
23 BC Hydro: aboriginal relations programs 121
24 Volkswagen: street children project 122
25 Eskom: HIV/AIDS program 122
26 Statoil: educating judges 123
5. Learning to change 125
Case Studies
27 Interface: a learning experience 142
28 Swiss Re: building sustainability know-how 144
29 Rio Tinto: Borax 145
30 Companhia Siderurgica de Tubarao: employee education programs 146
31 Sony: Green Management 2005 147
32 Suncor: valuing diversity 148
6. From dialogue to partnerships 150
Case Studies
33 The Global Reporting Initiative 163
34 Suez and CH2M HILL: partnerships for the provision of water 164
35 Aventis: partnerships for health 166
36 The Global Compact 167
37 Severn Trent: water for St Petersburg 169
38 Nestle: partners for a green supply chain 170
39 Rio Tinto: the Earthwatch partnership 171
40 Tokyo Electric Power Company: Office Neighborhood Association promotes recycling 172
7. Informing and providing consumer choice 174
Case Studies
41 Ontario Power Generation, BC Hydro, and Eskom: energy options 184
42 BP: local choice; global atmosphere 187
43 Detergent makers: Washright 187
44 Deloitte Touche Tohmatsu: helping consumers choose 189
45 Thailand Business Council for Sustainable Development: Green Label Scheme 190
46 Forestry certification: the need for mutual recognition 191
8. Innovation 193
Case Studies
47 Gerling: drinking water on Milos 210
48 DuPont: 'zero' targets driving innovation 211
49 Cargill Dow: NatureWorks 212
50 Conoco: carbon fibers 213
51 Toyota: hybrid technology 213
52 DaimlerChrysler: natural-fiber car components 215
53 Swiss Re: Eco-Portfolio 215
54 DaimlerChrysler, Shell, and Norsk Hydro: the Iceland experiment 216
9. Reflecting the worth of the Earth 218
Case Studies
55 Shell: the cost of carbon story 236
56 Ontario Power Generation: emission-reduction credits trading 237
57 International Emissions Trading Association 238
58 Climate Neutral Network 239
10. Making markets work for all 241
Case Studies
59 Aracruz: the Forestry Partners Program 256
60 Bayer: Integrated Crop Management in Brazil 257
61 BP Solar: rural development projects 258
62 Sustainable Community-Oriented Development Program: farmer-sized seed packs 260
63 DuPont Colombia: helping farmers succeed 261
64 Eskom's electrification program in South Africa 262
65 Deutsche Bank Microcredit Development Fund 263
66 Banco do Nordeste: new banking models for regional development 264
67 GrupoNueva and South African Breweries: practical solutions to retrenchment 265
References 267
WBCSD publications 275
Abbreviations 277
Index 279
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