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2004 Paperback Good We use Alibris to support work that we do in Africa and our UK team comprises long term unemployed and people from other marginalised situations. We will
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despatch your goods within two working days. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section*****
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2005 Trade paperback New. Trade paperback (US). Glued binding. 256 p. Contains: Illustrations.
Ships from: Valley Stream, NY
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2004 Paperback New New copy In stock and despatched from the UK. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is
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necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section*****
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2004 Paperback New Brand New BookWill ship 1st class to the UK or Airmail worldwide. Airmail 2-7 day approximate shipping time. Please view our shopfront for more details on
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postage, packaging and shipping. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section*****
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Good readable copy, might have high-lighting or markings inside, might be ex-library.
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0500285152 Brand New. Exact book as advertised. Delivery in 4-14 business days (not calendar days). We are not able to expedite delivery. No PO Boxes.
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2005 Paperback New
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New. Looks like an interesting title!
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Buy with confidence. Excellent Customer Service & Return policy.
Ships from: Richmond, TX
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Overview
Brands are a cultural phenomenon of our time. Yet, whether praised or derided, they have suffered from a critical debate characterized by routine thinking, glib assumptions, or mere prejudice. Wally Olins draws on a lifetime of marketing experience to explain why it is time to throw the old mission statements away, what happens when a brand goes global, when we shouldn't automatically assume that the customer comes first, and how it might be good news that branding is set to spread even further.Above all, Olins provides a positive rejoinder to the new orthodoxies of the "No Logo" critics of branding by showing how they confuse their views about brands with their views about capitalism. ...