Walmart: Key Insights and Practical Lessons from the World's Largest Retailer

Walmart: Key Insights and Practical Lessons from the World's Largest Retailer

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by Bryan Roberts, Natalie Berg
     
 

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2012 marks Walmart's 50th year anniversary. Walmart: Key Insights and Practical Lessons from the World's Largest Retailer highlights how Walmart came to be a global retailing phenomenon and investigates what it got right, what it got wrong and whether or not it can reconfigure to stay ahead. 

Authors Natalie Berg, Global Research Director at

Overview

2012 marks Walmart's 50th year anniversary. Walmart: Key Insights and Practical Lessons from the World's Largest Retailer highlights how Walmart came to be a global retailing phenomenon and investigates what it got right, what it got wrong and whether or not it can reconfigure to stay ahead. 

Authors Natalie Berg, Global Research Director at Planet Retail, and Bryan Roberts, Director of Retail Insights at Kantar Retail, offer an objective analysis of Walmart's history exploring the company's ups and downs. Although a source for best practice in a number of retail disciplines such as procurement, logistics, systems and store format innovation, the retail giant is now facing several issues that affect where it is headed in the future. 

With exclusive interviews with Walmart executives and CEO of Walmart US, Bill Simon, Berg and Roberts address these issues focusing specifically on the following topics: 

- The rapid change of retail: What the rise of e-commerce and multi-channel retailing means for Walmart and other retailers and how the impact of Amazon affects every retailer's digital presence. 

- Walmart International: Walmart now trades through more stores internationally than in the US, a clear indication of where future growth opportunities lie. Can Walmart's pricing philosophy "everyday low prices" be implemented across all markets? The authors explore where it works, where it doesn't and where it has yet to venture. 

- The superstore format: Berg and Roberts predict that Walmart will reach saturation with its core Supercenter format by 2020. With more shoppers moving away from the superstore format, should Walmart move towards small box stores? Will they be able to achieve the same level of success with small stores in big cities? 

In a time of rapid change, will the world's largest retailer be able to reconfigure? Walmart provides the necessary insights to understand how it became a retail giant, the lessons that can be learned, and what is in store for the future.

Editorial Reviews

Publishers Weekly
With plenty of combined experience working for Walmart and its competitors, Berg and Roberts are familiar with every twist, turn, foible, and forte of Walmart's retail practices. Beginning with the origins of Sam Walton's vast empire in Bentonville, Arkansas, the text shifts rapidly from freshman level background info to grad school caliber industry analysis. Though the particulars of the retail behemoth's success are complex, Walton's genius was and remains simple: it's all about scale—Walmart lobbies for lower prices from suppliers by becoming their biggest customer, their Great Value brand of food products is the largest of its kind in the U.S., and its Data Warehouse is "the second-largest civilian database behind eBay." In addition to their elucidation of the company's domestic presence, Roberts and Berg also explore Walmart's global ventures, dutifully documenting both their successes (as in England under the Asda name) and failures (as in Germany), and illuminating the corporation's ability to learn from good and bad outcomes, as well as from the seemingly unremitting criticism regarding their labor practices, handling of gender issues, and other personnel matters. The authors' backgrounds are evident in their incessant use of business lingo, so while this is a far cry from a pop culture take on one of the biggest retailers in history, Berg and Roberts provide numerous valuable insights for business students and industry professionals. (May)
From the Publisher
"Every brand wants to understand how to sell to Walmart; this book empowers the reader to understand the strategy behind the giant retailer and gives the reader a strong foundation to improve their relationship and sales with all retailers. This is not a book for those who want to sell at the cheapest price - it is a book that teaches how to build a long-term branded business." 
—Phil Lempert, Supermarket Guru and editor The Lempert Report 

"Walmart is a unique book. It combines a comprehensive history of Walmart's methodical rise to greatness with a host of scenarios for its future growth. Must-reading for anyone who wants to know how Walmart did it and where it could be going - in the US and internationally. Roberts and Berg have done a terrific job." —Brian Sharoff, President of the Private Label Manufacturers Association (PLMA) 

"What we have in this volume is a reasonably thorough examination of the organization's rapid growth in terms of both domestic and international markets as well as of its dominance of those markets and even of entire brand categories." —Robert Morris

"[A] well-researched case study...Business students and owners will benefit from the unique perspective Berg and Roberts provide. They offer a peek 'behind the curtain' and access to information rarely shared." —ForeWord Reviews 

"Berg and Roberts draw on their extensive research to provide significant insights and a unique perspective into Walmart's growth from a regional retailer to the world's largest distributor of consumers good and services. They trace Walmart as a competitor, to Walmart as a trend setter, and perhaps even a model to which contemporary global marketers will look for their own success...with a penchant for detail, [they] thoroughly examine the tremendous influence Walmart has had and continues to have on global marketing...an objective commentary on Walmart's organizational leadership and ability to innovate and adapt to the realities and challenges of the future competitive arena...Summing Up: Recommended." —CHOICE 

"With plenty of combined experience working for Walmart and its competitors, Berg and Roberts are familiar with every twist, turn, foible, and forte of Walmart's retail practices...In addition to their elucidation of the company's domestic presence, [they] also explore Walmart's global ventures, dutifully documenting both their successes...and failures...and illuminating the corporation's ability to learn from good and bad outcomes...Numerous valuable insights for business students and industry professionals." —Publishers Weekly 

"Natalie Berg and Bryan Roberts …examine how Walmart has forever changed retailing, production and distribution methods, as well as consumer behavior. Today, the chain faces new challenges as the US market becomes saturated, consumer habits evolve and the international landscape changes. … getAbstract recommends this well-researched corporate biography to business historians, retailers, analysts and Walmart shoppers everywhere." —getAbstract

"Based on interviews with the company's executives and CEO Bill Simon, this title follows the changing trends of the retail market and considers lessons other retailers can learn from Walmart's growth and decisions. A fine recommendation for any business holding." —Midwest Book Review

Product Details

ISBN-13:
9780749462734
Publisher:
Kogan Page, Ltd.
Publication date:
05/28/2012
Pages:
240
Product dimensions:
6.10(w) x 9.10(h) x 0.60(d)

Meet the Author


Bryan Roberts
has spent over ten years as a Walmart analyst and has gained great understanding of Walmart's strategies, objectives and achievements. He is Retail Insights Director for Kantar Retail EMEA (Europe, the Middle East and Africa), based in London. Prior to joining Kantar Retail, Bryan was the Global Research Director at Planet Retail, a leading retail analyst firm.

Natalie Berg has spent years working alongside major retailers and vendors as they seek to better compete with, or partner with, Walmart. Her main expertise lies in areas such as private label, merchandizing, pricing and shopper-centricity. She is a Research Director at Planet Retail, a leading retail analyst firm.

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Walmart: Key Insights and Practical Lessons from the World's Largest Retailer 5 out of 5 based on 0 ratings. 5 reviews.
Anonymous More than 1 year ago
For your information you are an id<_>iot it is bi<_>tch not mitch like what the fu<_>ck...who says mitch. You are such a lo<_>ser. Who uses periods between the words LEARN TO SPELL. BI<_>TCH
Anonymous More than 1 year ago
She grabbed all her favorite foods and ran off.
Anonymous More than 1 year ago
Walmart is the most horrible place evah
Anonymous More than 1 year ago
Yes!!!! High fives nic and justin
Anonymous More than 1 year ago
*she ducks and throws some peaches at you*