Watch This!: The Ethics and Aesthetics of Black Televangelism

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Through their constant television broadcasts, mass video distributions, and printed publications, African American religious broadcasters have a seemingly ubiquitous presence in popular culture. They are on par with popular entertainers and athletes in the African American community as cultural icons even as they are criticized by others for taking advantage of the devout in order to subsidize their lavish lifestyles.
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Editorial Reviews

From the Publisher
“Future scholars of the subjects here explored by Walton will return to time and again for footnote and provocation.” -Church History

"One of the first books to thoughtfully analyze how African American television ministries are re-shaping the contours of black religious experiences. With critical insight into the theological, social, and political logics of three mega-ministries, Walton’s book provides just the stimulus we need for a long overdue conversation!"
-Marla Frederick,Harvard University

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Product Details

  • ISBN-13: 9780814794524
  • Publisher: New York University Press
  • Publication date: 2/1/2009
  • Edition description: New Edition
  • Pages: 300
  • Sales rank: 799,611
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.80 (d)

Meet the Author

Jonathan L. Walton is Assistant Professor of Religious Studies at the University of California, Riverside.

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Table of Contents

Acknowledgments vii

Prelude xi

Invocation: Time to Tune IN: The Phenomenon of African American Religious Broadcasting 1

1 We Too Sing America: Racial Invisibility, Respectability, and the Roots of Black Religious Broadcasting 19

2 Something Within: The Cultural Sources of Rev. Frederick J.Eikerenkoetter II 47

3 Standing on the Promises: Diversity and Change within Contemporary Black Christian Practices 75

4 Come, Ye Disconsolate The Ministry of Bishop T.D.Jakes 103

5 We Are Soldiers! The Ministry of Bishop Eddie L.Long 125

6 Fill My Cup, Lord: The Ministry of Pastors Creflo and Taffi Dollar 145

7 The Reasons Why We Sing: The Computing Rituals of Self-Affirmation and Social Accommodation 167

8 Lift Every Voice: Authority, Ideology, and the Implications of Religious Broadcasting for the Black Church 199

Benediction: Blest Be the Tie That Binds 229

Notes 235

Bibliography 261

Index 275

About the Author 283

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