Watch This, Listen Up, Click Here: Inside the $300 Billion Business Behind the Media You Constantly Consume

Overview

A media and advertising CEO explains how his world shapes ours
The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen...

See more details below
Other sellers (Hardcover)
  • All (37) from $1.99   
  • New (8) from $12.09   
  • Used (29) from $1.99   
Sending request ...

Overview

A media and advertising CEO explains how his world shapes ours
The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day.
David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.

Read More Show Less

Product Details

  • ISBN-13: 9780470056431
  • Publisher: Wiley
  • Publication date: 4/20/2007
  • Edition number: 1
  • Pages: 221
  • Product dimensions: 6.44 (w) x 9.35 (h) x 1.04 (d)

Meet the Author

David Verklin is chief executive of the largest independent media buying operation in the world, Carat Americas and Asia, with $5.5 billion in annual billings. He speaks to management executives both inside and outside the worlds of marketing, media and management. Recently, The Myers Report named him one of the American media industry’s most influential people. He is regularly quoted in The New York Times, The Wall Street Journal, USA Today, the Washington Post and the trade press and serves as a media analyst for CNBC, ESPN and MSNBC.

Bernice Kanner is a marketing expert and author who for 13 years wrote the weekly “On Madison Avenue” column for New York Magazine. She has been a marketing columnist for Bloomberg LLC on radio, TV and in print. Currently she is editor of WomensBiz.US and produces an online column that is syndicated by Dow Jones. She has appeared on Oprah, The Today Show, CBS Morning News, Fox & Friends, ABC Worlds News, Dateline, Nightly Business Report, Inside Edition, A&E, CNBC, and many CNN shows. Her books, which include the Are You Normal? series (St. Martin’s),   The Super Bowl of Advertising: How the Commercials Won the Game (Bloomberg Press, 2003) Pocketbook Power, How to Reach the Hearts and Minds of Today’s Most Coveted Consumers: Women (McGraw Hill/ Advertising Age, 2004) and The 100 Best TV Commercials And Why They Worked, (Times Books, 1999), have been reviewed in the Wall Street Journal, USA Today, NY Times, and the Washington Post.

Read More Show Less

Table of Contents

A. THE LAY OF MEDIALAND.

1. You Watched 33 Hours of TV Last Week, Didn't You?

2. What "Revelations" Revealed…and "Nipplegate" Confirmed.

3. Why Advertisers Stopped Laughing at Sitcoms.

4. Why Ratings are Overrated.

5. Why Newspapers Hate Craig and His Infamous "List".

6. Why Outdoor Companies Pray for Traffic Jams.

7. Why the Super Bowl is Still Super.

B.  A WHOLE NEW BALL GAME.

8. Why Google Has Upset the Apple Cart.

9. Why Wikipedia Ticks Off the Other Media.

10. Why a Killer Video Game is the U.S. Army's Best Recruitment Tool .

11. Why Howard Stern Is Earning Sirius Money.

12. Why Oprah Gave Away Pontiacs.

13. Data Mining: Why Your TV May Think You're Gay.

14. Search: How Aubuchon Bested the Hardware Goliaths.

15. Why Honda Hates the Internet and Those Who Haunt It.

16. Why Grown Men Visit LegoLand.

17. Why You Can't Find a Cell Phone Just for Talking.

18. Why, If You've Signed Up on the Do-Not-Call Registry, You're Still Besieged by Telemarketers.

19. Why You Won't Have a Clue That General Motors is Behind That Blog.

20. Why the New Yorker Was Trashed For Teaming with Target.

21. Why Our Eyeballs Stopped Counting.

22. Why the Smart Money Moved Its Chips from Poker to Bulls.

C.  TOMORROW.

23. What’s Really Sexy About Porn? (It’s a Peek at What’s to Come).

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)