The Way to Wealth


The Journey Begins

More people will become millionaires through entrepreneurship in the next few years than in the past 200 years combined. And you can be one of them.

Get access to business guru Brian Tracy's proven formula to start, build, manage and grow your ...

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The Journey Begins

More people will become millionaires through entrepreneurship in the next few years than in the past 200 years combined. And you can be one of them.

Get access to business guru Brian Tracy's proven formula to start, build, manage and grow your business-successfully. By taking these specific actions that lead to business success, you can achieve your dreams of perpetual wealth.

Learn how to:

  • Select the right product or service
  • Get a leg up on the competition
  • Close more sales than ever before
  • Determine accurate costs and set appropriate prices
  • Eliminate unnecessary costs and expenses
  • Start and build your business using Brian's “21 Keys”
  • Test your market quickly and inexpensively
  • Advertise and attract more prospects
  • Get the money to grow your business
  • Increase profits on every sale
  • Develop and implement a powerful sales program
  • And much, much more

Armed with these ideas, concepts and business tools, you can move into the fast lane on your own Way to Wealth!

What is the true way to wealth? A steady salary can only do so much. Winning the lottery is a pipe dream. There's only one real way to unimaginable wealth, the kind of wealth where you make money hand over fist faster than you can spend it. And that way is entrepreneurship.

With an entrepreneurial attitude-and the millionaire success secrets revealed in this book-you can break through the ceiling and earn wealth beyond your wildest dreams.

Legendary business coach Brian Tracy reveals the surest path to entrepreneurial success ever discovered. This fast-moving, entertaining series of lessons can be learned and applied immediately to start a business, increase sales, reduce costs and boost profits.

Get on the Way to Wealth-and achieve your financial dreams.

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Product Details

  • ISBN-13: 9781599180502
  • Publisher: Entrepreneur Press
  • Publication date: 12/28/2006
  • Edition number: 1
  • Pages: 288
  • Product dimensions: 9.08 (w) x 5.96 (h) x 1.01 (d)

Meet the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Table of Contents

Introduction: Welcome to the Golden Age     xiii
The Psychology of Entrepreneurship     1
Starting with Nothing     2
Learn from the Experts     3
The Law of Cause and Effect     3
Change Your Thinking, Change Your Life     5
The Law of Belief     6
The Law of Expectations     8
The Law of Attraction     8
The Law of Correspondence     9
The Law of Concentration     10
The Law of Superconscious Activity     11
The Law of Probabilities     12
The Uncertainty Principle     13
Take Charge of Your Life     14
Refuse to Blame or Make Excuses     15
Seven Secrets of Entrepreneurial Success     16
The Quality That Guarantees All the Others     21
The Right Attitude for Success     23
The Ultimate Reward     24
Action Exercises     25
Planning for Success     27
The Ten Keys to Business Success     28
Start with Your Goals     33
Your Plan for Your Business     35
Systematize Your Business Activities     45
Critical Success Factors, Benchmarks, and Metrics     48
Remember the Basics     50
Action Exercises     51
Selecting a Product or Service     52
Reasons for Mediocrity     53
Choosing What You Are Going to Sell     54
How to Find a New Product or Service     56
Be Prepared to Take Action     60
Apply the Rule of Three     64
"Does" vs. "Is"     66
The Great Marketing Question     67
Three Choices for Every Customer     69
Key Marketing Concerns     70
Action Exercises     72
Marketing, Selling, and Customer Service     73
The Purpose of a Business     74
The Customer Is Your Business     76
Marketing vs. Selling     76
Your Real Business     78
The Four Principles of Marketing Strategy     79
Advertising Your Product or Service     84
How to Write Effective Advertising     87
The Three-Part Formula for Effective Advertising     88
Direct Response Advertising     89
The Goal of Marketing     90
The Selling Process     91
Credibility Is the Key to the Sale     95
Consistent Customer Service     95
Four Levels of Customer Service     96
The Ultimate Question     100
The Importance of Systems     102
Your Customer Service Policy     102
Become Brilliant on the Basics     103
Action Exercises     104
Selling Your Way to the Top     105
Time to Get Serious     106
Commit to Excellence     109
Take Charge of Your Sales Results     109
Develop the Winning Edge in Selling     111
Change with the Times     115
Get into Your Customer's Head     117
Sell Strategically     119
Maximize Your Most Valuable Asset     123
Double Your Output     127
Action Exercises     132
Financing Your Business     133
Become a Numbers Person     134
Pricing Your Products     139
Pricing Models     142
Financial Ratios     152
Analyze and Compare     154
Watch Your Numbers     155
Get a Good Accountant     155
Action Exercises     156
Becoming a Master Negotiator     157
Something Is Worth Whatever Someone Is Willing to Pay     158
All Prices Are Guesses     159
Everything Is Negotiable     159
Everyone Wants to Improve His or Her Situation     160
People Follow the Line of Least Resistance     162
People Always Strive to Get the Very Most for the Very Least     163
Everyone Wants More     164
Both Parties Should Be Happy     167
Summary     184
Action Exercises     185
Improving Your Personal Productivity     186
Key Points on Managing Your Time     187
Practice One Skill at a Time     187
The Situation in Your Life Today     188
The 80/20 Rule     189
Priorities vs. Posteriorities     190
Make a List     190
The Law of Three     194
Three Important Questions     196
Use the TRAF System to Handle Paper     197
Managing Technology     198
Four Ways to Change Your Life     200
Get Better at Your Key Tasks     201
Profit from the Learning Curve     202
Hire Competent People     202
Seven Steps to Improve Productivity     203
Single-Handle Every Task     206
The Incomplete Action     207
The Great Truth     208
There Are No Limits     209
Action Exercises     209
The Keys to Entrepreneurial Success     210
Action Is Everything     212
Decide Exactly What You Want     212
Determine if Entrepreneurship Is Right for You     214
Select the Business That's Right for You     216
Identify Your Customers Clearly     217
Do Fast, Cheap Market Research Before Spending Money     219
Approach Your Business Strategically     221
Develop a Complete Business Plan Before Starting     224
Do Everything Possible to Ensure Business Success     226
Avoid the Mistakes That Lead to Business Failure     227
Remember the Purpose of the Business     228
Focus on the Five Main P's of Marketing     229
Focus Single-Mindedly on Sales     230
Advertise Your Product or Service Continually     231
Use the Internet to Boost Your Sales     232
Practice the Corridor Principle     233
Get the Money You Need     234
Make Use of Technology     236
Make Every Minute Pay     237
Dedicate Yourself to Lifelong Learning     238
Hire Slow and Fire Fast      239
Practice the Seven Secrets of Success     240
Pulling It All Together     240
Summary     241
Action Exercises     241
Index     243
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