We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too

We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too

by Tom Rosenstiel, Marion Just, Todd Belt, Atiba Pertilla
     
 

The main argument of this book is that local TV news can practice high-quality journalism without sacrificing commercial success.See more details below

Overview

The main argument of this book is that local TV news can practice high-quality journalism without sacrificing commercial success.

Product Details

ISBN-13:
9780521691543
Publisher:
Cambridge University Press
Publication date:
04/28/2007
Pages:
244
Product dimensions:
6.14(w) x 9.21(h) x 0.51(d)

Table of Contents

1. A prologue: what this book is for Dante Chinni and Tom Rosenstiel; 2. The knowledge base Tom Rosenstiel and Marion Just; 3. 'I-Teams' and 'Eye Candy': the reality of local TV news Wally Dean and Atiba Pertilla; 4. The myths that dominate local TV news: the X-structure and the fallacy of the hook and hold method of TV news Wally Dean, Atiba Pertilla and Todd Belt; 5. The magic formula: how to make TV that viewers will watch Todd Belt and Marion Just; 6. Steps to better coverage Todd Belt and Marion Just; 7. Putting it all into action: techniques for changing newsroom cultures Wally Dean; 8. The road ahead: the future of local TV news.

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