We Interrupt This Newscast: How to Improve Local News and Win Ratings, Tooby Tom Rosenstiel, Marion Just, Todd Belt, Atiba Pertilla
The main argument of this book is that local TV news can practice high-quality journalism without sacrificing commercial success.See more details below
The main argument of this book is that local TV news can practice high-quality journalism without sacrificing commercial success.
- Cambridge University Press
- Publication date:
- Product dimensions:
- 6.14(w) x 9.21(h) x 0.51(d)
Table of Contents
1. A prologue: what this book is for Dante Chinni and Tom Rosenstiel; 2. The knowledge base Tom Rosenstiel and Marion Just; 3. 'I-Teams' and 'Eye Candy': the reality of local TV news Wally Dean and Atiba Pertilla; 4. The myths that dominate local TV news: the X-structure and the fallacy of the hook and hold method of TV news Wally Dean, Atiba Pertilla and Todd Belt; 5. The magic formula: how to make TV that viewers will watch Todd Belt and Marion Just; 6. Steps to better coverage Todd Belt and Marion Just; 7. Putting it all into action: techniques for changing newsroom cultures Wally Dean; 8. The road ahead: the future of local TV news.
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