We Love Magazines

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More About This Book

  • We Love Magazines
    We Love Magazines  

Product Details

  • ISBN-13: 9783899551884
  • Publisher: Prestel Publishing
  • Publication date: 9/28/2007
  • Pages: 389
  • Product dimensions: 6.50 (w) x 9.40 (h) x 1.20 (d)

Table of Contents

Essays: Great moments
Ten Magazines
The eternal spirit of adventure: How magazines evolve with the times     11
Carls Cars     19
McClure's and the Standard Oil Company     29
Hold the front page: What the cover says about a magazine     33
Coupe     43
The launch of Vu magazine     53
Frame     57
The African Drum becomes Drum     67
Omagiu     71
The campaigns trail: Why advertising makes magazines better     81
Rojo     93
The birth of New York magazine     103
S magazine     107
i-D includes the Straight Up     117
Apples and knives: Two generations of designers on tools of the trade     121
Shift!     131
The Big Issue hits the street     141
Street/Fruits/Tune     145
Your subscription has been cancelled: Twenty-four magazines that made a difference     155
This is a magazine.com     169
Raygun uses Zapf Dingbats     179
The hard sell: Why distribution is the key to success     184
Yummy     191
Directory     201
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