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We Me Them and It: How to Write Powerfully For Business / Edition 2
     

We Me Them and It: How to Write Powerfully For Business / Edition 2

by John Simmons
 

ISBN-10: 1904879683

ISBN-13: 9781904879688

Pub. Date: 05/28/2006

Publisher: Cyan Communications


This stimulating reference demonstrates how anyone can learn to use words more effectively and persuasively in today's business environment. The basic framework promotes creative thinking and encourages writers to inject their personalities into communiqués, instead of relying on stale templates and forms. Examples of ways to introduce creative—and

Overview


This stimulating reference demonstrates how anyone can learn to use words more effectively and persuasively in today's business environment. The basic framework promotes creative thinking and encourages writers to inject their personalities into communiqués, instead of relying on stale templates and forms. Examples of ways to introduce creative—and valuable—business writing techniques to office communications include differentiating a company during a sales pitch, infusing vibrancy into product and service descriptions, and even clarifying daily e-mails. This latest edition of the business-world classic includes a new introduction and updated materials throughout.

Product Details

ISBN-13:
9781904879688
Publisher:
Cyan Communications
Publication date:
05/28/2006
Pages:
256
Product dimensions:
5.50(w) x 8.40(h) x 0.90(d)

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