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Wealth and the Demand for Art in Italy represents a departure from previous studies, both in its focus on demand and in its emphasis on the history of the material culture of the West. By demonstrating that the roots of modern consumer society can be found in Renaissance Italy, Richard Goldthwaite offers a significant contribution to the growing body of literature on the history of modern consumerism—a movement which he regards as a positive force for the formation of new attitudes about things that is a defining characteristic of modern culture.
Johns Hopkins University Press
Will surely elicit much discussion and reexamination of older theses about the connection between Italian economic, social and political life and the amazing culture we know as the Renaissance.
A remarkable achievement.
|The Economic Background||11|
|The Level of Wealth||13|
|The Structure of Wealth||40|
|Decline and Conclusion||62|
|The Demand for Religious Art||69|
|The Consumption Model||72|
|Variables of Consumer Behavior||81|
|The Material Culture of the Church and Incipient Consumerism||129|
|Demand in the Secular World||149|
|Italy and Traditional Consumption Habits||150|
|Urban Foundations of New Consumption Habits||176|
|The Culture of Consumption||212|
|Consumption and the Generation of Culture||243|