Web 2.0: A Strategy Guide


Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web.

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Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.

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Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web.

This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth.

Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how:

  • Flickr, a classic user-driven business, created value for itself by helping users create their own value
  • Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of
  • Social network effects can support a business-ever wonder how FaceBook grew so quickly?
  • Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web

Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

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Product Details

  • ISBN-13: 9780596529963
  • Publisher: O'Reilly Media, Incorporated
  • Publication date: 4/24/2008
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 6.02 (w) x 8.52 (h) x 0.90 (d)

Table of Contents

What Is Web 2.0?;
Who Is This Book For;
What You'll Learn;
Implementing Web 2.0;
How to Contact Us;
Safariā„¢ Books Online;
Chapter 1: Users Create Value;
1.1 Flickr and Collective User Value;
1.2 Six Ways Flickr Created User Value Through Interaction;
1.3 Why Sharing Can Be Profitable;
1.4 Flickr's Cost Drivers;
1.5 Calculating Company Value;
1.6 Looking Back: Netflix's Different Challenges;
1.7 Lessons Learned;
1.8 Questions to Ask;
Chapter 2: Networks Multiply Effects;
2.1 Web-Enabled Online Network Effects;
2.2 N-Sided Markets;
2.3 Google's Combination of Network Effects;
2.4 The Ups and Downs of Positive Feedback;
2.5 Lessons Learned;
2.6 Questions to Ask;
Chapter 3: People Build Connections;
3.1 Social Roles: Online and Offline;
3.2 How Online Changes Social Networking;
3.3 How Many Customers and How Quickly?;
3.4 LinkedIn: The Rolodex Moves Online;
3.5 Facebook: Introduce Yourself Online;
3.6 Lessons Learned;
3.7 Questions to Ask;
Chapter 4: Companies Capitalize Competences;
4.1 External and Internal Forces;
4.2 Developing Dynamic Capabilities: Before the Web;
4.3 From Online Syndication to Competence Syndication;
4.4 Lessons Learned;
4.5 Questions to Ask;
Chapter 5: New Recombines with Old;
5.1 Styles of Innovation;
5.2 Integrating Ecosystems: Apple's iPod;
5.3 Working with the Carriers: Jajah;
5.4 More Recombinant Innovation: The iPhone;
5.5 Lessons Learned;
5.6 Questions to Ask;
Chapter 6: Businesses Incorporate Strategies;
6.1 Five Steps to Web 2.0;
6.2 Building Web 2.0 Business Plans;
6.3 Look Around While Moving Forward;
End Notes;

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Sort by: Showing all of 5 Customer Reviews
  • Anonymous

    Posted August 10, 2008

    Recommended business analysis of Web 2.0 principles

    This is a great book that puts Web 2.0 in business terms. Normally, I read books that deal in gory technical details¿not books that speak in business terms. But given that caveat, I felt this did a really good job describing Web 2.0 concepts and illustrating how they can be monetized. The book illustrates the various points it makes through referring to sites that everyone now knows about: eBay, Amazon.com, Flikr, LinkedIn, Facebook, and of course Google. Each of these success stories show how some traditional business thinking was turned on its head in favor of this new Web 2.0 business model. Throughout the 6 chapters of the book, the author provides lots of market analysis, charts, and graphs. This information is combined with some interesting studies in sociology to create a read that is well-researched and informative. While not a casual read, I¿d recommend this book to managers or executives interesting in learning about how Web 2.0 principles can be applied to their business.

    1 out of 1 people found this review helpful.

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  • Posted September 23, 2011

    more from this reviewer

    Web 2.0 is a moneymaking, sometimes baffling, platform of the future.

    Many of Web 2.0's foundational principles - for example, giving away your primary online product - are counterintuitive. Fortunately, Amy Shuen, a renowned expert on high-tech business models, dispels much of the mystery in her outstanding book. Its bona fides include being issued by the publishing company belonging to Tim O'Reilly, the high-tech guru who helped coin the phrase "Web 2.0." Shuen covers the social and business effects of Web 2.0, breaks down the Web 2.0 strategies of some of the most successful Internet companies and explains how business of any size can benefit from harnessing Web 2.0's limitless potential. getAbstract recommends this book to executives who develop strategy, small-business owners who want to expand their operations and entrepreneurs who plan new business ventures.

    Was this review helpful? Yes  No   Report this review
  • Posted December 16, 2008

    more from this reviewer

    I Also Recommend:

    New business models for the masses

    This book is about the new business models afforded by Web 2.0 technologies.<BR/><BR/>No longer do big companies publish products (like books, movies, software, songs) for us merely to consume. Now we can all be publishers of digital content. We can pubish books and ebooks using web sites like Lulu and CreateSpace; we can mashup web content from web sites, blogs, and other sources using tools like Yahoo! Pipes and Dapper. We can write our own blogs, and share our photos. Best of all, we can do all this for free!<BR/><BR/>Of course, big business stills wants to make money. And we as individual producers deserve to be paid for our content too -- if it's good enough. So the challenge is: how do we make it pay? Through advertising? Through subscriptions?<BR/><BR/>I'm painting a picture here of what this book is about. Not the Web 2.0 technologies per se, but the effect that these technologies have had, and will have, on traditional business models.

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  • Anonymous

    Posted April 8, 2009

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  • Anonymous

    Posted May 18, 2009

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