Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies
  • Alternative view 1 of Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies
  • Alternative view 2 of Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies

Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies

by Tom Funk
     
 

ISBN-10: 0313351872

ISBN-13: 9780313351877

Pub. Date: 11/30/2008

Publisher: ABC-CLIO, Incorporated

Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by

…  See more details below

Overview

Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits.

Web 2.0 is more a series of trends than a basket of things: —More and more, power is in the hands of individual users and their networks. —Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. —New technology now makes rich online experiences and complex software applications possible, and at a low cost. —Integration is breaking down walls between PCs and mobile devices. Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages.

Read More

Product Details

ISBN-13:
9780313351877
Publisher:
ABC-CLIO, Incorporated
Publication date:
11/30/2008
Edition description:
New Edition
Pages:
192
Product dimensions:
6.30(w) x 9.30(h) x 1.10(d)

Table of Contents

Acknowledgments

Introduction: What is Web 2.0 and How Will It Change My

Business?

Chapter One: Power to the People

Chapter Two: Pull Media, Not Push

Chapter Three: The Web as Platform: The Network Is the Computer

Chapter Four: Case Studies: Rapidly Changing Online Landscapes

Chapter Five: Successful Online Business Models for Web 2.0 and Beyond

Chapter Six: Ten Things You Should Do to Make Your Business

More Web 2.0

Chapter Seven: The Dark Side: How the Latest Developments in Cyber Crime Can Ruin Your Dayor Business

Chapter Eight: Web 3.0: What Does the Future Hold?

Appendix A: The Technologies Driving Web 2.0

Appendix B: Web 2.0 Reading and Resource List

Notes

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >