Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologiesby Tom Funk
Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by… See more details below
Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits.
Web 2.0 is more a series of trends than a basket of things: —More and more, power is in the hands of individual users and their networks. —Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. —New technology now makes rich online experiences and complex software applications possible, and at a low cost. —Integration is breaking down walls between PCs and mobile devices. Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages.
- ABC-CLIO, Incorporated
- Publication date:
- Edition description:
- New Edition
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- Product dimensions:
- 6.30(w) x 9.30(h) x 1.10(d)
Table of Contents
Introduction What is Web 2.0 and How Will It Change My Business?
1 Power to the People 1
2 Pull Media, Not Push 21
3 The Web As Platform: The Network Is the Computer 33
4 Case Studies: Rapidly Changing Online Landscapes 49
5 Successful Online Business Models for Web 2.0 and Beyond 79
6 Ten Things You Should Do to Make Your Business More "Web 2.0" 93
7 The Dark Side: How the Latest Developments in Cyber Crime Can Ruin Your Day - Or Business 117
8 Web 3.0: What Does the Future Hold? 127 App. A The Technologies Driving Web 2.0 145 App. B Web 2.0 Reading and Resource List 153 Notes 159 Index 167
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